Odd Existence

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Odd Existence

Odd Lemon is a Copenhagen based slow fashion brand and the place to be if you love colourful, sustain

02/06/2026

If I had to explain Odd Existence without using words,
I’d probably just show this outfit. Agree? 😅💗

Btw! Still one of my favorite things: that this universe exists outside the internet too. Amagerbrogade 221. Visits by appointment 🌷

01/06/2026

🌀 ODD Journal — Chapter 8: TRYING TO CARRY EVERYTHING AT ONCE
It’s a lot sometimes 😅✨
But I also love that Odd Existence was never created outside real life.
It exists inside bike rides through Copenhagen, overloaded tote bags, coffee on the go, production thoughts in the middle of grocery shopping and trying to answer emails while living an actual life at the same time.
And somehow I think that’s exactly what gives the brand its heart ❤️‍🔥

29/05/2026

🛍️ The Archive Sale is now live 🛍️
Only twice a year I open up the Odd archive and let a few special pieces find new homes.

Inside you’ll find pieces from earlier Odd chapters, prototypes, showroom styles, samples, photo shoot pieces and final sizes. Some are one of a kind. Some never made it into full production. Some have simply been hanging beautifully in our showroom waiting for the right person to find them.

A little imperfect. Very loved. Very Odd.

I hope you’ll find a piece you’ve been dreaming about for a long time 🌸

Love Mathilde

26/05/2026

ODD Journal — Chapter 7: NOT LINEAR 🌀
I think I imagined building a brand would feel more… linear 😭😂 Like steps. One thing leading naturally to the next. But it turns out. It doesn’t. it mostly feels like: small wins, confusion, exciting opportunities, financial panic, huge ideas, self doubt, beautiful moments, tiny breakthroughs and then suddenly realizing you somehow still moved forward anyway 😎

Very loops. Very emotional support coffee. Very “trust the process” against your will 😆🙏🏻

24/05/2026

A little recap of what I wore this week 👀

Apparently this week was all about:
❤️‍🔥 rediscovering my Balula singlets again
❤️‍🔥 leaning very heavily into my summer uniform
❤️‍🔥 wearing the Odd Hat Sunbeam absolutely everywhere 💛

I’ve realized my ideal summer outfit is almost always either:
a flowy skirt with a Balula Singlet or Nancy Mamelukes with a Water Lily top and some kind of hat involved 🌞
Also… I already know the new Odd Knee Socks are about to become a permanent part of the rotation. They somehow make every outfit feel a little more finished without really trying. Love love love!

22/05/2026

WEEKEND ENERGY = ODD KNEE SOCKS 🔥🌈

I cannot believe how much love you’ve given the new Odd Knee Socks in just a few days.

After years of colorful tights, seeing you welcome the newest Odd Legs family member like this feels very special. Thank you 🥹

7 colors. One for every day in the week ❤️‍🔥

21/05/2026

Today, I’m styling my favorite print Blodblomst from my collab with “En Tur I Parken” in 3 different ways ❤️🌸

This episode is really about those pieces that feel like a full look the second you put them on, but still become something completely different when you split them up. The top and skirt together almost feel dress-like, but separately they suddenly open up so many other ways to wear them.

❤️Look 1: The full set. Easy, powerful and very “throw it on and look like a million” 😭

🌸Look 2: Styling the top separately with jeans and crocs. I love how the print suddenly becomes the center of the whole outfit in a completely different way. But still very everyday relaxed but not in a boring way.

🩷Look 3: Full print mix! The skirt on its own with my favorite Balula Long Sleeve in Tomato Dots and striped shoes. Everything I love at once. And because the tones stay in the same universe it somehow just works perfectly!

That’s it for this episode! See you in two weeks for Episode 5 ❤️ New episodes drop every other Thursday with little tips and tricks on styling Odd Existence.

20/05/2026

I actually hate packing. Like… deeply 🫠🥲😂
But one little hack that helps me every time is packing in outfits instead of “just clothes”.

If I were packing for a little Whitsun getaway, this is probably what I’d bring.

I’d travel in my Barbara Balcony Jumpsuit 🩷 because it’s just one of those easy pieces you feel good (and look good 😉) in all day.

For walking around, exploring, having coffee somewhere new and just being away, I’d pack my You Do You Tee and Bonnie Bloomers. And I’d throw in a pair of Dark Cherry Tights too 🍒 They take up no space, and with May… you never really know, right 🤪

For dinner out, I’d bring a Water Lily top and style it with Nancy Mamelukes in my favorite Poppy Red color ❤️ I love packing something that feels a little special for the evenings that end up becoming the best ones.

Packing in outfits somehow makes the whole thing feel less stressful and a little more exciting ✨

If you’re going away for Whitsun, where are you going??? And what are you packing? 🤔

19/05/2026

BREAKING ‼️ The Odd Knee Socks have arrived 💥
After years of colorful tights, I’m beyond excited to finally introduce the newest member of the Odd Legs family: Odd Knee Socks

7 colors. One for every day of the week 🌈

18/05/2026

🌀 ODD Journal – Chapter 6: A DIFFERENT KIND OF MONDAY 🌸

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