09/07/2023
As featured on , The Story of MAZOURA and Designer ✨
After dedicating her life to raising her family, Heba Abou Ouf decided to pursue her passion for design, establishing Mazoura in 2012. "I was always fascinated by the look and feel of fabrics, threads, and buttons," she shares.
"Most of my special outfits were my own creations and I was always complimented on them by friends. So, I felt it was never too late to fulfill my dream."
Inspired by global trends, Abou Ouf aimed to create a brand that addresses the need for premium quality apparel, catered to a segment of the Egyptian market that would normally shop abroad. The brand pays close attention to detail in order to execute exclusive collections
that spotlight not only elegance, but also comfort, body inclusivity, and sustainability.
Using the finest fabrics and the most skilled local craftsmanship, the brand offers uniquely tailored pieces at relatively affordable price points, supporting Egyptian production and local industries.
