05/06/2024
💚🌱 CELEBRATE THE WORLD ENVIRONMENT DAY!
🇺🇳 United Nations declared the 5th of May as World Environment Day to raise awareness about our planet's ecosystems. In 2024, under the slogan , the UN is focusing this day on desertification and land restoration, problems that are currently affecting half of the total world population.
🏜️ 40% of the planet's land is degraded
🌵 The number and duration of droughts has increased by 29% since 2000
As fashion is the third industry for water and land consumer, today we reinforce our commitment to the environment to change the fashion industry and reduce its climate footprint to fight against water and other raw materials overconsumption that contributes to desertification, polluting Earth's freshwater sources and lands.