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AlphaTauri

Casa
España
Gorafe
AlphaTauri

Functional Fashion Brand By Red Bull AlphaTauri, was established in 2016 as a standalone brand under the Red Bull umbrella.

With a determination to forge a new path in the fashion industry through pioneering textile technologies and considered designs. Our team of designers create items that leave style and sophistication uncompromised in the face of functional design.

30/08/2026

Ready for the season ahead.

A fitting session at our Elsbethen Base with FC Red Bull Salzburg - getting the team ready for their away days in style, comfort and functionality.

26/08/2026

Max Verstappen for Autumn-Winter 2026. Built for comfort, performance and everyday movement.

21/08/2026

DYNAMIC ELEGANCE.

A sharp silhouette set against the stillness of Hokkaido. Clean lines, refined proportions and freedom of movement define a look where performance becomes expression.

19/08/2026

ART OF MOTION.

Movement and creativity are one and the same energy. For Autumn-Winter 2026, AlphaTauri explores the point where art, travel and sport meet. Shot in Hokkaido, Japan, the campaign follows Red Bull athletes Hazal Nehir, Dominik Gührs and Matthias Dandois through surreal snow, sharp architecture and graphic horizons.

The collection translates motion into functional elegance through smart tailoring, fluid proportions, hybrid knit and jersey constructions, tonal layering, and three signature technologies: 3D Knit, Ultra-Light Down and the new Modular Wardrobe System. Shaped by dynamic elegance and aligned with the energy of Red Bull, performance becomes expression. Motion as a creative process, not a single image.

27/06/2026

AlphaTauri x 小林陵侑 - Red Bullによるファッションブランド AlphaTauri と、スキージャンプチャンピオン小林陵侑による新たなパートナーシップを発表できることを嬉しく思います。

AlphaTauri x Ryōyū Kobayashi – We are happy to announce a new partnership between AlphaTauri, the fashion brand by Red Bull, and Ryōyū Kobayashi, ski jumping champion, who joins as a new Brand Ambassador.

23/06/2026

Designed for flexibility and everyday wear, the AlphaTauri Performance Stretch Overshirt worn by offers a smart balance of function, comfort and contemporary style.

15/06/2026

For Edgar Canet, the desert is more than a landscape - it is a network of possible lines. In Gorafe’s raw terrain, the Rally GP rider finds his flow between speed and control, instinct and precision. Each route becomes a decision. Each movement, a balance of focus and freedom. As a rising star who finished the Dakar Rally in the top 10, Edgar brings the energy of rally racing into the AlphaTauri universe - where performance, function and movement define the path ahead. Follow the line.

15/06/2026

Every desert has its own rhythm.

In Gorafe, Rally GP rider Edgar Canet reads the landscape like a map of endless possibilities - where every ridge, shadow and turn can become the next line. A rising rally star and Dakar Rally top 10 finisher, Edgar moves with speed, precision and instinct through terrain that feels made for him. The perfect line is coming.

12/06/2026

Effortless layers for changing summer landscapes. A knitted bra meets elegant flared trousers with 4-way stretch, finished with a packable Taurobran® rain jacket for lightweight protection on the move.

07/06/2026

Lines define the ride. Light defines the moment. Skateboarder Danny León brings his creative approach to the Gorafe desert for Lines of Light - where rock, shadow, movement and style align.

Dirección

Gorafe

Página web

https://www.alphatauri.com/

Notificaciones

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