13/07/2026
I came across a swimwear brand whose banner read, “Designed for everyone.” Really, really? I mean really!!??
I don’t design for everyone.
In fact, I’ve never wanted to.
In my opinion, the moment you try to design for everybody, you lose the very thing that makes your brand different, AND most importantly, you loose the person you are creating for, you stop designing for one woman and start designing for no one. Does that make sense?
I design for women who enjoy making an entrance. Women who appreciate beautiful craftsmanship. Women who love confidence, femininity, and that feeling when you catch your reflection and think… damn. But wait, there’s something else here, and it’s the most important part. I design for women who lost that feeling, who used the love her body, who’s body has changed and she wants to step back to her, let me be clear YOU DO NOT NEED to loose weight to feel that again, step into a Sama Danesh and send me a message after!! You’re welcome 😘🚀🪐✨🪩
Just be ready for heads turn along the way…
