Zegna, Plaza Duque De La Victoria, 8, Sevilla (2026)

21/10/2026

SOFT MEETS STRUCTURE

Global Brand Ambassador Mads Mikkelsen wears 100% traceable Oasi Cashmere, created in our Lanificio in Oasi Zegna.

Photographed at the Olivetti Headquarters in Piedmont – a UNESCO World Heritage Site envisioned by visionary entrepreneur Adriano Olivetti.

20/10/2026

SOFT MEETS STRUCTURE

A frame can sharpen the world. A fabric can soften it.
ZEGNA Eyewear and Oasi Cashmere, worn by Global Ambassador Mads Mikkelsen.

19/10/2026

SOFT MEETS STRUCTURE

Global Ambassador Mads Mikkelsen wears wool and Oasi Cashmere from our Lanificio in Oasi Zegna.

Photographed at the Olivetti Headquarters in Piedmont – a UNESCO World Heritage Site envisioned by visionary entrepreneur Adriano Olivetti.

18/10/2026

‘MEMORIE’
A LEGACY THROUGH PERFUMES

SAGA DEL PIEMONTE

Evening falls; firelight glows. Ermenegildo Zegna, our Founder, sinks into a worn chair, a traditional Italian velvet cherry infusion in hand. Laughter and chatter echo warmly in the air as flames crackle, and memories resurface and are retold with intimacy. Outside, the world cools; inside, the tale continues.

Through six magical places and objects, memories become scent, revealing a story of vision, craftsmanship, and deep connection to nature and time.

Join us for the journey as the remaining stories unfold.

18/10/2026

‘MEMORIE’
A LEGACY THROUGH PERFUMES

SAGA DEL PIEMONTE

Evening falls; firelight glows. Ermenegildo Zegna, our Founder, sinks into a worn chair, a traditional Italian velvet cherry infusion in hand. Laughter and chatter echo warmly in the air as flames crackle, and memories resurface and are retold with intimacy. Outside, the world cools; inside, the tale continues.

Through six magical places and objects, memories become scent, revealing a story of vision, craftsmanship, and deep connection to nature and time.

Join us for the journey as the remaining stories unfold.

17/10/2026

‘MEMORIE’
A LEGACY THROUGH PERFUMES

LA PANORAMICA

Under radiant sun, Ermenegildo Zegna, our Founder, walks along the 232 Road. Towering trees and the sharp scent of pine soften the asphalt. Sunlight filters through the branches, casting shadows as the road curves through the hills, offering a glimpse of nature’s vast beauty.

Through six magical places and objects, memories become scent, revealing a story of vision, craftsmanship, and deep connection to nature and time.

Join us for the journey as the remaining stories unfold.

16/10/2026

‘MEMORIE’
A LEGACY THROUGH PERFUMES

IL SOTTOBOSCO

In Oasi Zegna, the rain has just stopped. The damp earth releases a rich scent with each step taken by Ermenegildo Zegna, our Founder. Wet leaves glisten, pine needles crunch underfoot, moss mingles in the air – the forest breathes quietly. A ray of sunlight pierces the canopy. Surrounded by nature’s embrace, a sense of intimate, grounding connection arises.

Through six magical places and objects, memories become scent, revealing a story of vision, craftsmanship, and deep connection to nature and time.

Join us for the journey as the remaining stories unfold.

15/10/2026

‘MEMORIE’
A LEGACY THROUGH PERFUMES

IL LANIFICIO

Ermenegildo Zegna, our Founder, enters the Lanificio. The scent of wool rises – dense, unmistakable. Machines clatter in the background as production starts. Walking further inside, the air grows sweeter with the aroma of the soft bales. Natural and industrial, raw and refined. Here, contrast lives in harmony.

Through six magical places and objects, memories become scent, revealing a story of vision, craftsmanship, and deep connection to nature and time.

Join us for the journey as the remaining stories unfold.

Zegna

21/10/2026

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19/10/2026

18/10/2026

18/10/2026

17/10/2026

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