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Livetrend is an innovative Fashion Trend Analytics solution, relying on Big Data and AI, in order to analyse the trends and the market in real time to develop bestseller products.

Menswear is entering its most cinematic era in years. Think Miami Vice, but sharper, softer, and more luxurious. SS27 is...
28/07/2026

Menswear is entering its most cinematic era in years. Think Miami Vice, but sharper, softer, and more luxurious. SS27 is looking nostalgic without feeling like a costume. Pastels, oversized tailoring, high waists, retro graphics, and razor-sharp sunglasses are leading the next wave of menswear.

PREPPYMAXXINGThe collegiate wardrobe gets reimagined as something bigger, bolder, and a little irreverent. Striped sweat...
08/07/2026

PREPPYMAXXING
The collegiate wardrobe gets reimagined as something bigger, bolder, and a little irreverent. Striped sweaters, argyle vests, and rugby polos layer over corduroy and denim, while loafers and knee socks nod straight to varsity roots. But nothing here stays quiet: proportions swell, patterns clash on purpose, and colors get louder than any actual campus dress code. Ties and shirt collars sneak into shorts and cropped silhouettes, keeping the schoolboy references playful rather than stiff. Wales Bonner, W***y Chavarria, Prada, Philipp Plein, Acne Studios, Vetements, EGONLAB, MSGM, and Thom Browne all reinterpret the codes their own way, from tailored polish to exaggerated street energy. It’s prep school style, pushed past good behavior into something far more knowing.

Red Clay is emerging as one of SS28’s defining core colors. With its earthy warmth and elevated versatility, it bridges ...
02/07/2026

Red Clay is emerging as one of SS28’s defining core colors. With its earthy warmth and elevated versatility, it bridges timeless sophistication and modern utility, making it a standout across apparel, footwear and interiors. ❤️🧱

For the past few years, we’ve had the privilege of working with some of the world’s largest fashion brands and retailers...
29/06/2026

For the past few years, we’ve had the privilege of working with some of the world’s largest fashion brands and retailers.

But we’ve also had countless conversations with emerging brands, independent designers, consultants and entrepreneurs.

Not every brand operates like a global retailer. Many work wholesale, focus on a single category, launch only a few collections a year. Their needs are different, but they still deserve access to reliable, data-backed insights.

That’s why we decided to do something about it.

Today, we are proud to announce our new Single Report Offer.

If you’re a small brand, you can now purchase individual reports from our SS27 and FW27 forecast collections. ⭐ You can now access the same methodology and data trusted by leading fashion companies, without the enterprise commitment.

Because at Livetrend, we’ve always believed that good decisions shouldn’t depend on the size of your company.

If our work can help them create better products, reduce risk and make more informed creative decisions, then we’re fulfilling our mission.

🔗 Browse our available SS27 & FW27 reports: https://livetrend.co/trend-reports/

📄 Want to know more about this offer? send us a message !

SS28 COLOR TRENDS ARE CALLING Join our upcoming LIVETREND webinar for a data-driven decoding of the key colors shaping S...
26/05/2026

SS28 COLOR TRENDS ARE CALLING

Join our upcoming LIVETREND webinar for a data-driven decoding of the key colors shaping SS28, powered by AI insights across Fashion Weeks, Social Media, E-commerce and Google Search.

From chromatic shifts to market-relevant color directions, discover how data-backed foresight can secure your creative decisions and sharpen your seasonal strategy.

June 24th, 2026
5PM CEST Paris
11AM EDT New York
8AM PDT Los Angeles

Free admission upon accreditation. Recording available for all registered participants.

20/05/2026

Boheme Harbour captures a softer, sun-faded vision of escape, blending artisanal crochet, sheer mesh layers, washed ocean tones, and effortless resort sensuality. Relaxed silhouettes, handcrafted textures, and coastal styling create a mood that feels intimate, nostalgic, and quietly luxurious. The trend embraces barefoot elegance and understated femininity through tactile swimwear and elevated beach layering.

24/04/2026

We believe that navigating the evolving retail landscape requires more than just inspiration; it requires a collective commitment to the “source of truth.”

Messy Girl isn’t careless, it’s calculated chaos. Clashing textures, offbeat layering, and attitude-first styling redefi...
15/04/2026

Messy Girl isn’t careless, it’s calculated chaos. Clashing textures, offbeat layering, and attitude-first styling redefine polish through imperfection.

fw26trends

All Eyes on Mauve! Muted lilac meets icy detachmenttextures that feel intimate, silhouettes that stay distant.
13/04/2026

All Eyes on Mauve! Muted lilac meets icy detachment
textures that feel intimate, silhouettes that stay distant.

Effortless is the StrategyJFK Jr. Core is not just nostalgia. It is control disguised as nonchalance.Relaxed tailoring. ...
02/04/2026

Effortless is the Strategy

JFK Jr. Core is not just nostalgia. It is control disguised as nonchalance.

Relaxed tailoring. Ties that feel accidental. Caps that break the rules. Everything says I did not try, but every detail proves the opposite.

This aesthetic wins because it rejects perfection. It softens power instead of removing it.

The takeaway is simple.
If it looks too styled, you already lost.

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