“A life is made of details, but a detail can change a life.” “Impeccable” sewing, limited series and “slowfashion” process, vintage fabrics, recycled or natural fibers with quality style. LaCerf offers a craftsmanship service with handmade creations that let the customer’s creativity take over everything else.
“Each season is inspired by a different part of the world and my explorations there. The design aesthetic and fabrication tells the story of a region, a point in time, of strangers, travel partners, lovers found and lost, and regional heritage engrained in the entire line.”
This brand is about freedom, about love, passion and devotion. This brand is about a whole generation trying to take better decisions. Progress is impossible without change. Designing, painting, dancing, surfing, traveling … it’s more than that. It is above all a family story between generations. The inheritance so precious that received Halima is a passion for Art and shapes transmitted by her mother then the fabric collection of her grandmother, a heritage that she was gonna use to express her emotions, like a piece of art that she will paint drop by drop since her 18-year-old. LaCerf is a unique, limited-sized, custom-made piece of clothing, made from 5 to 60 -year-old fabrics for some. Brought back from all over the world in the hope of giving them a second life. Previously selected, by her grandmother, they find their “freedom” 60 years later being worn. Who is behind the curtain? An artistic and fickle spirit, a hyperactive, and idealistic. This is what lies behind Halima, this young French-Moroccan graduate in communication. A V8 engine in a dancer’s body. This passion which animates her, the values she defends, have converged on the natural creation of her brand. Much more than just a ready-to-wear brand on the market, it combines sustainability, friendship values, art and all of it in a 100% eco-friendly and ethical way.
