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Welcome to the official ASSOS of Switzerland page – elevating cycling since 1976. Sponsor Yourself.

More than 48 years, 400+ Olympic and World Championship medals, and 25 patents, ASSOS protocol remains steadfast: always improve. Whether it’s developing our own textiles, stress-testing prototypes with professional athletes, or refining a product over the course of several years, the merging of total comfort and technical performance remains the ace – stitched into every item bearing the name ASSOS.

18/10/2026

This year, something new is joining .

For the first time, our pro riders won’t be lining up alone. Three ASSOS Global Ambassadors are heading to Gravel Burn: an all-women squad ready to take on one of the toughest gravel experiences on the planet.

Say hello to , .bo26 and 🙌

Dust, heat, long days in the saddle and stories we can’t wait to tell.

Tomorrow we reveal the full rider roster.
Then it’s wheels up for South Africa 🇿🇦

Stay tuned.

SouthAfrica RideTogether

15/10/2026

Are you ready? 🔥

kicks off on 25.10, and we’ll be there.
Following our riders every single day, km after km.

Want to know which of our athletes and ambassadors will be on the start line?
Stay tuned 👀

05/10/2026

X ride!

Welcome to the first ASSOS Collective Zwift Ride:

👉🏻14.10 | 7 PM CEST

We’re bringing the spirit of our Collective13 community to the virtual roads of .

Join us for an easy-paced social ride, connect with fellow riders, and help kick off a new series.
No racing, no pressure, just good company and great conversations on the bike.

Join us, link in bio.

02/10/2026

Summer left without saying goodbye.

Good thing we packed the EQUIPE Rain Jacket. Lightweight enough to tuck into a pocket, waterproof for when the clouds follow through. For rides that start with short sleeves and end with a zipped-up rain jacket.

We can’t extend summer.
We can extend your riding season. 
Find your waterproof layer at the link in bio.

30/09/2026

The kind of date you bring an extra layer to.

For Natalia and her future husband Eduardo, a ride in the Alps is time well spent together, even when the climb feels like summer and the descent reminds you it’s autumn.

EQUIPE ThermoBooster for both. Ultralight, breathable insulation in an aero fit, ready to pull on when the temperature drops and there’s still a long way home.

You find the date, we’ve got the layers.
Link in bio

25/09/2026

doesn’t usually do product reviews. When he does, we listen. The rider walks us through the all-new Mille GTS Sturmprinz Rain Jacket S11, purpose-built for those apocalyptic rainy days ahead.

3L Atlantis waterproof hardshell. Hyper-breathable. Air vents and Core Light panels at back and underarms. Stormproof seal. Avantgarde flexible cuffs for layering.

Pro tips:
Cold and heavy rain? Layer the Sturmprinz over a winter skin layer and Thermobooster. Down to -8°C, covered.
Dark skies but no rain yet? Pack it in your pocket. Insurance for when the big one rolls in.

Available now at the link in bio.

09/09/2026

Fast cars, Pike’s Peak vibes and one epic descent courtesy of . The eyes of the motorsports fans and petrolheads descend Mottarone, Italy for the .bene.hillclimb event. Speed, precision and plenty of style… we very much approve.

08/09/2026

Four mates. One mountain road. Two very different plans.

Bassano del Grappa, the perfect backdrop for the all-new FW26 GT range. The ride goes on, whatever the weather is thrown your way.

Long story short. We got you covered.
Check out the full Endurance collection at assos.com

07/09/2026

The ASSOS SHIFT Challenge. Ride 91km in 14 days. Enter to win a FW26 GT Kit, get 15% off ASSOS online or in-store, and earn the SHIFT Challenge badge.

Summer might be coming to an end, but The Ride Goes On.

Adresse

L'Alpe-d'Huez

Site Web

http://www.assos.com/

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