21/05/2026
So, who would you say was your trickiest client? š¤
Go on, be honest.
Alright, Iāll go first⦠Iād have to say mine was me.
Having a dual creative business, I was first in line when it came to having to create branding for my own product line.
You can think about all the influences and inspirations that you have in your life and there are often a bunch but when you come to creating a logo, identify and brand world for a product range, itās not so much about whoās behind it but more who are you trying to reach.
What are you designing, who does it speak to, whoās your dream target?
How do you create a vibe around the brand that signals the energy and attitude that the products hold and pulls people in.
From the moment they experience any touch point how does it make them feel?
What does it reference for them, how does it connect: nostalgia, eras, fashion, music, design.
Tone, angles, imagery, thatās what I had to get right. Hit a shorthand.
Standing back, looking at it as a consumer and create that instant signal.
I explored a lot of references to find my way but this is the final design I developed and how it came together as I worked towards my first ever trade show at Paris, in 2023.
It was a big moment and the first of many scary, vulnerable visibility points that I had to navigate to start down the journey of launching my own brand.
Putting yourself out there is not easy but you donāt always have to be the first thing to go. Your brand design and itās impact can start working the room for you. X
My major logo inspirations didnāt come from googling fonts, they came from here:
The legendary British bridal wear designer - Jenny Packham and her 2006 print campaign (that Iād kept in my vaults for years).
The graphics and title sequence from one of my all time favourite movies āDriveā. A perfect marriage of visuals, sound and design from start to finish.
And Miss Kylie Minogue - Circa 2002. Whoās logo on itās own could signal exactly what you were about the hear. š©·