Brand’s specialties were and still evening gowns, wedding and cocktail dresses. BIBI BACHTADZE unites silhouette sophistication with versatility, s*x appeal with elegance – playfulness paired with casualness. BIBI BACHTADZE dresses are classic, timeless yet essentially modern and almost nostalgic, sometimes risqué while remaining elegant at the same time. Taking full advantage of aesthetics is in
no way contrary to the wearability and functionality of BIBI BACHTAZDE creations, which distinguish themselves through comfort and simplicity. In 2019 after an intensive reflection about the fashion industry and own personality a new sustainable strategy and vision was born:
CONCEPT COUTURE - sustainability through modularity and transformation became a new USP. The idea of the transformation of the look - from evening to party, from winter to summer, from business to cocktail, evolved from the close bonds with their clientele, and their desire to be able to wear the beloved dresses more then just once. Our modular concept allows our clients to create an individual look, which fits her body, corresponds to her current wishes and remains variable for future needs. It`s a completely opposite strategy of the market rules – no fast fashion, no disposable products.
