Launched in 1986 by Patrice CHEVREUX, L’Homme Invisible instantly became a huge success in the market due to its unique mix of comfort, style and innovation. For the first time, men felt liberated, light and comfortable in their underwear which was like a second skin to them. L’Homme Invisible took men’s closets by storm, and presented a new type of man – modern, sensual, and comfortable in his own skin. From that moment on, men’s underwear would never be the same. L’Homme Invisible became a reference name and indisputable leader in the industry. Pioneer in the field of underwear, L’Homme Invisible has been a source of inspiration for other brands and was followed by all fashion industry. The collections are lively pop style in nature. The colours and prints have been the guiding lines of its collection ever since the creation of the brand. Each L’Homme Invisible underwear has been studied to its minutest detail, all the seams are brought to strict minimum, cut to follow the shape of the body without hampering your body's movement. In the 90's L’Homme Invisible was the first brand to remove labels sewn on the inside that scratch and replaced them with heat transfers. In 2001, Patrice CHEVREUX, along with his cut and sewn "couture" collection, once again, created sensations by adapting the seamless technology to create seamless underwear for men, with models "progressive underwear". Seamless, which was previously reserved only for women, is now available for all men from L’Homme Invisible. This collection focused on new, breathable microfibre, which brought additional comfort and elegance to the line. This seamless boxer was featured in the cover of every professional magazine. In 2011 the brand was bought by Sandeep Sahni. The W12-13 collections are signed by him, and present more natural fabrics. A bolder and broader line of men's "home wear" is introduced. Lines and seams are more refined while remaining true to the identity of the Invisible Man. L’Homme Invisible now aims to be more refined, even more comfortable than before, by offering new cuts, innovative materials and a more environment friendly product. L’Homme Invisible is above all a passion for the product and "feel good" spirit, and will continue to innovate for the comfort and elegance of men.
