FARM Rio Global

FARM Rio Global The spirit and lifestyle of Rio 🇧🇷 Freedom of self-expression and authenticity through prints and colors.

21/05/2026

took a walk on the tropical side, stopped by our store during the Chelsea in Bloom, and explored our Summer 26 collection. If you are in the city, come by 86 Kings Road and join us until May 24th.

deu um pulo no cantinho mais tropical de Londres durante o Chelsea in Bloom e descobriu de perto a coleção Summer 26 da .
Se estiver pela cidade, vem nos visitar até o dia 24 de maio na King’s Road, 86.

19/05/2026

AS CARIOCAS stay for the Summer. 
Celebrating Authentic Brasil for a life best enjoyed outside.
 
AS CARIOCAS
celebrando a vida sob o sol, original do Rio.
 
com/ presenting / os_meninos_do_vdg

04/05/2026

Take two brands with a Rio state of mind, raised on color and sunlight, and dressing like a Carioca becomes second nature.
Discover the new Havaianas ♥️ FARM Rio, now at farmrio.com.

17/04/2026

AS CARIOCAS
Carminho Queiroga

Based in Lisbon, is a content creator who moves through fashion with instinct and personality. Embracing contrast, humor, and a certain unpredictability. Self-described as a chaotic person, and a proud owner of a pet cow, her world is as curious as it is expressive.

She’s inspired by the carefree spirit of carioca style: a relaxed way of living, where life always feels a little like summer, with lightness, confidence, and good energy.

It’s through small, everyday rituals that she feels closest to Rio, even from afar: finding joy in a beautiful sunrise or sunset, a good morning coffee, or music playing through her headphones.

17/04/2026

AS CARIOCAS
Angela Pham

A California-born creative now rooted in New York City, is a commercial photographer and fashion content creator whose work lives at the intersection of storytelling, motherhood, and style. A longtime lover of bold expression, she gravitates toward maximal prints, vibrant colors, and dramatic silhouettes – pieces that feel alive, joyful, and unapologetically seen.

Rio de Janeiro holds a special place in her imagination. Its effortless blend of energy and ease, the warmth of its people, and the rhythm of life between beach and city echo her own Southern California upbringing. She’s drawn to the way cariocas dress: expressive and free.

Her favorite thing about Rio: “There’s a romance to it all… the light, the movement, the way people live so fully in the moment. It reminds me to slow down and to dress like life is something to celebrate.”

13/04/2026

, eight-time World Champion and surf icon, introduces FARM Rio and ’s first-ever global collaboration.

The campaign celebrates women around the world who ride the waves, showing that surfing is more than a sport; it is a way of life that connects people, nature, and culture.

From Australia to Brasil, united by salty water. Discover the collection.

11/04/2026

AS CARIOCAS
Mimi Mythen

A lifestyle and fashion creator, shares a feel-good approach to beauty, wellness, and everyday style, blending authenticity with an elevated yet effortless aesthetic. Inspired by nature and movement, she is drawn to the expressive, joyful spirit of carioca style, where bold colors, playful prints, and feminine silhouettes come together with confidence and ease.

Her favorite thing about Rio is: “The energy!!! It’s vibrant, warm, and full of life. There’s a sense of joy and appreciation for life that feels really special.”

10/04/2026

AS CARIOCAS
Sonia Vasena

A Buenos Aires-born creative, lived in Rio de Janeiro for nearly 15 years, a place that continues to shape her perspective and sense of home. Now based in New York, she works in the beauty industry as both the global face of Sisley Paris and within the PR department. Her journey across different cities has only strengthened her connection to Rio, a place she considers truly unmatched.

She loves that the Carioca style is all about effortlessness and simplicity. “You can easily spend your entire day in a bikini, flip-flops, and a dress.”

Her favorite Thing about Rio de Janeiro is: “The people and their energy, and how deeply connected life is to nature. Living in New York makes me appreciate that even more.”

09/04/2026

AS CARIOCAS
Rita Montezuma

A Lisbon-based content creator, expresses her creativity through fashion, beauty, and interiors, blending storytelling with an effortless yet intentional aesthetic. She loves that the Carioca style is playful, colorful, and never takes itself too seriously.

Her favorite thing about Rio de Janeiro is: “The contrast of architecture, ocean, and mountains all at the same time. I remember standing on the calçadão, completely mesmerized by the view. It’s insane. For me, it’s one of the most beautiful cities in the world.”

02/04/2026

AS CARIOCAS
Fia Hamelijnck

A creative director from Amsterdam, sees the world through her own lens: curious, intuitive, and never too serious, always with a slightly chaotic twist. Deeply connected to Rio, it has become her favorite place in the world, one she keeps returning to with loved ones, and somewhere she’d move to in a heartbeat.

Fia finds inspiration in the way cariocas dress to match their spirit: positive, colorful, and full of energy. Her favorite thing about Rio de Janeiro is the feeling it brings, “It makes me feel comfortable in my own skin.”

13/01/2026

Introducing The Monstera boot: A tropical spin on your timeless short wellies, bringing effortless refresh to the season.

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