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A bit as a business ... a bit as a joke ... a bit as a venture to save the world ... our prêt-à-porter label began in Paris with the intention of blending three core female passions : food, wellness, and fashion.
FROOBS was first conceived by our CEO & creative director MJ--entrepreneur and professional plant-based chef obsessed with ( you guessed it) clothing, fruits & vegetables.
You’ll see, wellness and education are fundamental pillars of her life philosophy. Not to mention female and minority empowerment, too.
Reason why, she decided to launch a fashion brand that would merge and promote awareness on such matters.
Thus, FROOBS. A label focused on highlighting the intrinsic beauty behind fruits and vegetables-- often disregarded in our modern world too dependent on convenience-food.
And by awareness we mean reminding people to eat their fruits and veggies, sure, but also where their food comes from, what it is good for, and what season it belongs in--giving a literal twist to fashion seasons.
FROOBS is meant for each girl to rock the t-shirts and designs ... not with looks, but with attitude, as a statement of their individual beauty and charisma ... as all fruits & veggies do.
What better way to do so than by merging the female’s & Mother Nature’ most iconic attributes ?
FOOD EDUCATION AND FEMALE EMPOWERMENT FOR THE PEOPLE, THAT IS !
Et voilà, FROOBS: a little kitch ... a little fun ... a little cute ... a little rebellious ... a little nutritionally scientific ... and A LOT of passion for girls, fruits, and vegetables ... & b***s (appreciation over objectification intended).