Birkenstock

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Birkenstock Tradition since 1774. The company’s historic roots can be traced as far back as 1774. BIRKENSTOCK became a global player by the late 1970s.

BIRKENSTOCK used the term ‘footbed’ as far back as the 1930s, helping to shape the way it is used today. Manufactured in Germany, the sandals are sold in 90 countries on all five continents. In addition to the legendary sandals, BIRKENSTOCK also has a growing range of closed-toe, children’s, and work shoes as well as specialist products for orthopedic retailers. The Group is headquartered in Neustadt (Wied). BIRKENSTOCK is represented at nine locations in Germany. The concern also operates its own sales offices in the USA, Brazil, and Hong Kong.

Second best after walking barefoot.Our footbed takes cues from natures gives, supporting your steps while keeping you co...
10/10/2026

Second best after walking barefoot.

Our footbed takes cues from natures gives, supporting your steps while keeping you connected to the ground.

For light steps through springs return.

A new chapter of Ensemble 1774. _thibo revisits the Uerzell in three new shades for Autumn 2026.Available now at 1774.co...
08/10/2026

A new chapter of Ensemble 1774. _thibo revisits the Uerzell in three new shades for Autumn 2026.

Available now at 1774.com

You already know this feeling. Not the excitement of the first step - the quieter kind. The one that comes from trusting...
05/10/2026

You already know this feeling.

Not the excitement of the first step - the quieter kind. The one that comes from trusting the ground again, without thinking about it.

Some feelings don’t need reinventing. They just need more trail.

Hallo Berlin, we’re back!On September 16th, we officially opened the doors to our brand-new Berlin location - and the en...
30/09/2026

Hallo Berlin, we’re back!

On September 16th, we officially opened the doors to our brand-new Berlin location - and the energy has been incredible.
Thank you to everyone who dropped by to celebrate with us. We can’t wait to see you again soon!

Visit us at: Münzstraße 20, 10178 Berlin. Opening hours: 11–19, Monday – Saturday

Special thanks to Soft Serves, Sound Metaphors Store / TV / DJs, ANALOG glass and Hsin-Ying Ho & Kai-Ming Tung.
Content: KEMMLER KEMMLER
Images: Lilika Strezoska
Videos: Samuele Tacchini

BIRKENSTOCK by Cole Bennett. The Boston Wooly Moon Buckle. October 1st. Available at 1774.com · bycolebennett.com · sele...
28/09/2026

BIRKENSTOCK by Cole Bennett. The Boston Wooly Moon Buckle. October 1st. Available at 1774.com · bycolebennett.com · select stores

Meet the Makers: Hsin-Ying Ho & Kai-Ming Tung - a Berlin-based design studio embracing honest simplicity in woodworking....
26/09/2026

Meet the Makers: Hsin-Ying Ho & Kai-Ming Tung - a Berlin-based design studio embracing honest simplicity in woodworking.

Exclusively for our new Berlin store opening, they hand-crafted and designed seating objects and accessories, which are now on display to honor local craftsmanship and creativity.

“Kai and I are really into details; that’s when craft comes into play. We don’t just focus on the form, but also on the textures and quality. So people can treasure it for a long time.” – Hsin-Ying Ho & Kai-Ming Tung

Visit us at: Münzstraße 20, 10178 Berlin. Opening hours: 11–19, Monday – Saturday

24/09/2026

The day finds its rhythm on its own. Movement and pause, task and rest. To move through it with ease, that’s what it means to be at home.

Comfort that feels like home.

As summer holidays draw to a close and everyday routines return, BIRKENSTOCK: Your Blank Canvas celebrates personal styl...
14/09/2026

As summer holidays draw to a close and everyday routines return, BIRKENSTOCK: Your Blank Canvas celebrates personal style, your way.

Exclusive to MYBIRKENSTOCK members, from September 17th to October 4th, in selected BIRKENSTOCK stores in London, Paris, and Munich offer a limited complimentary customisation experience featuring city charms, new lace colours, heat stamping, and limited-edition artist charms by Andu, Ju Schnee, and .

Each artist charm is 1 of only 150 individually numbered pieces per design, available with the purchase of a Moc Toe style from the campaign collection.

Make an Icon your Own!

Stores:
London: 48 Neal Street, London WC2H 9PA, United Kingdom
Paris: 17 Rue des Archives, 75004 Paris, France
Munich: Reichenbachstraße 8, 80469 München-Altstadt-Lehel, Germany

Malibu, you look good in BIRKENSTOCK. ☀️Thanks to everyone who came out to create with us and celebrate our new store at...
08/09/2026

Malibu, you look good in BIRKENSTOCK. ☀️

Thanks to everyone who came out to create with us and celebrate our new store at Cross Creek Ranch.

Ariel Gordon Maffei Erica Chan Coffman Cristina Fisher Nolan Men Landon Yost

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Paris

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