L of Ayr - For contemporary and fabulous womenswear.

L of Ayr - For contemporary and fabulous womenswear. For a fabulous collection that stands out!! Our fabulous new shop is now open!

Our extensive collection is bold, colourful, contemporary and is aimed at those who have reached a certain age and that in between stage! Too old for some collections, but, absolutely no where near the beige and boring stage! We stock the most fabulous casual collections and our summer 2025 collection is huge! Please do come and see us in our bright and spacious new shop and, for those who live to

far away, we show and sell our collection through regular videos on our page. In addition to our casual collection, for summer 2025 we will have a fabulous collection of dresses for summer occasions, including weddings. Please put your feet up, browse through our page and watch our videos for an insight into the world of L!

30/07/2026

New arrivals!

💙💚🩷The cricket sweaters are back!! 💙💚🩷Available in three fabulous colours! For other colours, please see the images in t...
29/07/2026

💙💚🩷The cricket sweaters are back!!
💙💚🩷Available in three fabulous colours! For other colours, please see the images in the comments section below.

26/07/2026

Sale video. Sunday 26th July🌟

🔥To order. Please send a direct message. We ask for payment via bank transfer if processing orders via message. If you would rather pay by card, please just let us know and we can send you a card payment link. We send Royal Mail tracked, which is £4.50, for the most part, depending on the weight/volume of item being sent. We post within the Uk only.

🔥Sorry, we cannot hold items.

🔥Measurements/ colours. Measurements given are as accurate as possible, but, I cannot guarantee millimetre precision! Colours will vary on different devices and may not be identical to the colours in reality.

🔥Style 1. Squiggle print dress. Was £130 now £60. Sizes 8 and 12 . Measurements. Size 8 = A just under 18.5" measured on the front, side seam to side seam/ L 48". Size 12= A just under 20"/ L 49.5".

🔥Style 2. Blue print bubble. Was £85 now £42. Sizes 8, 10. Measurements. Size 8= A 18"/ L 440". Size 10= A just under 19"/ L 40". Certified 100% organic cotton.

🔥Style 3. On hanger. Blue/ green/ yellow/ red print cotton jersey dress. Was £75 now £35. Size 20= A 24.75"/ L 40". Certified 100% organic cotton.

🔥Style 4. White crinkle cotton holiday dress/ tunic. Was £70 now £30. Sizes S, M, XL and XXL. Measurements. Size S= A 18"/ L 35". Size M= A 19"/ L 35.75". Size XL= A 20.5"/ L 372. Size XXL= A 21.5"/ L 38". Fitting in the region of 8/10, 10/12, 12/14 and 14/16.

🔥Style 5. Lime linen/ cotton dress. Was £150 now £70 . Size 14 and 16. Measurements. Size 14= A 22.5"/ L 47". Size 16= A 23"/ L 47.5". 40% linen/ 60% cotton.

🔥Style 6. Stripe knit dress. Was £90 now £42. Sizes L and XL. Measurements. Size L= A 20"/ L 39". Size XL= A 21"/L 40".

🔥Style 7. Broderie sleeveless dress. Was £85 now £35. Sizes 12, 16 and 18. Measurements. Size 12= A just under 20"/ L 37.5". Size 16= A just under 22"/ L 38". Size 18= A 21.75"/ L 39". 100% cotton.

🔥Style 8. Broderie dress with sleeves. Was £120 now £42. Sizes 16 and 18*. NOT a generous fit! Measurements. (Size 16= A 20.5"/ L Size 16= A 21.5"/ L 49"). Size 18= A 22"/ L 49".

🔥Style 9. Green print hitch dress. Was £150 now £42. Sizes 1, 2 and 3. Measurements. Size 1= A 18.5"/ L 46". Size 2= A just under 20"/ L 46". Size 3= A 21"/ L 46.5". 96% viscose/ 4% elastane. Fitting in region of 12, 14 and 16. All measurements have been taken with fabric unstretched. When there is stretch in fabric, it is not possible to be 100% accurate with measurements, but, I have measured as best I can.

🔥Style 10. Blue print hitch dress. Was £150 now £42. Size 3. A 21"/ L 46.5". Fitting in the region of 16. 96% viscose/ 4% elastane. All measurements have been taken with fabric unstretched. When there is stretch in fabric, it is not possible to be 100% accurate with measurements, but, I have measured as best I can.

🔥Style 10b. Blue print A-line dress. Was £150 now £42. Sizes 2, 4 and 5. Measurements. Size 2= A just under 20"/ L 45". Size 4= A 21.5"/ L 47". Size 5= A 22.5"/ L 47". 96% viscose/ 4% elastane. Fitting in the region of 14, 16/18 and 18/20. All measurements have been taken with fabric unstretched. When there is stretch in fabric, it is not possible to be 100% accurate with measurements, but, I have measured as best I can.

🔥Style 11. Green print A-line dress. Was £150 now £42. Sizes 2, 3 and 5. Measurements. Size 2= A just under 20"/ L 45". Size 3= A 21"/ L 47". Size 5= A 22.5"/ L 47". 96% viscose/ 4% elastane. Fitting in the region of 14, 16 and 18/20. All measurements have been taken with fabric unstretched. When there is stretch in fabric, it is not possible to be 100% accurate with measurements, but, I have measured as best I can.

🔥Style 12. Pink print A-line dress. Was £150 now £42. Sizes 3, 4 and 5. Measurements. Size 3= 21"/ L 45". Size 4= A 21.5"/ L 47". Size 5= A 22.5"/ L 47". 96% viscose/ 4% elastane. Fitting in the region of 16, 16/18 and 18/20. All measurements have been taken with fabric unstretched. When there is stretch in fabric, it is not possible to be 100% accurate with measurements, but, I have measured as best I can.

🔥Style 13. Pink/ green print linen/ cotton dress/ coat. Was £140 now £60. Sizes 10 and 12. Measurements. Size 10= A just over 19"/ L 46". Size 12= A just over 20"/ L 46.5". 55% linen/ 45% cotton.

🔥Style 14. Blue/ white print linen/ cotton dress/ coat. Was £140 now £60. Sizes 12 and 14. Measurements. Size 12= A just over 20"/ L 46.5". Size 14= A just over 21"/ L 47". 55% linen/ 45% cotton.

🔥Style 15. Dark navy print linen coat. Was £140 now £60. Sizes 8 and 18. Generous fit. Measurements. Size 8= A 20"/ L 41.5". Size 18= A 25.5"/ L 43". 100% linen.

🔥Style 16. Red oversized shirt. Was £100 now £70. Sizes T2 and T7. Measurements. Size 2= A 20"/ L on front 25.5". Size 7= A just over 24"/ L on front just under 29". Please use the measurements as a guide to size. Sizes fitting 10/ 12 and 16/18. 55% linen/ 45% cotton.

🔥Style 17. Blue shirt dress/ coat. Was £125 now £42. Size 10. Generous fit. More than a size 10. A= 21"/ L42". 65% cotton/ 30% polyamide/ 5% elastane.

🔥Style 18. Lemon blue print shirt dress. Was £60 now £30. Size 8. Measurements. Size 8= A 19.5"/ L 40". 100% cotton.

🔥Style 19. On hanger. White linen/ cotton print dress. Was £120 now £40. Size 16. Measurements. Armpit to armpit measurements taken on the back of the dress. Size 16= A 21.5"/ L 37.5". 50% linen/ 50% cotton.

🔥Style 20. Dress layers frill sleeve. Blue/green/ pink/red print dress/ tunic crinkle. £87. Size 12. Generous fit. Please consider dropping a size and do use measurements as the best guide to fit. Measurements taken without overstretching crinkle/ pleating. Size 12= A 21"/ L 37". Certified organic 100% cotton.

🔥Style 21. On hanger. Multi colour print dress. Was £85 now £42. Size 18. Measurements. Size 18= A just over 23"/ L 48". Certified organic 100% cotton.

🔥Style 22. Aqua print tunic. Was £75 now £40. Size S. A 19.5"/ L 42". 100% viscose. Fitting 10/12.

🔥Style 23. Green floral print blouse. Was £65 now £40. Sizes 14 and 16. Measurements. Size 14= A just under 22"/ L on front 27". Size 16= A 23"/ L on front 27.5". 100% cotton.

🔥Style 24. Coral/ purple print button top. Was £60 now £30. Size L2. Fitting in the region of generou 18. Measurements. Size L2= A just under 23"/ L 30". 100% cotton.

🔥Style 25. Pink/ navy tunic. Was £60 now £30. Size L1. Fitting in the region of generous 16. Measurements. Size L1= A just under 22"/ L 32". 100% cotton.

🔥Style 26. Embroidered holiday dress. £85. Sizes S, M, L and XL. Measurements. Size S= A 19.75"/ L 45.5". Size M= A just under 21"/ L 45". Size L= A 22.5"/ L 45.5". Size XL= A 23.5"/ L 45". 100% cotton.

🔥Style 27. Multi colour print maxi dress. Was £80 now £42. Size 8. Measurements. Size 8= A 17.5"/ L 50".100% rayon.

🔥Style 28. On hanger.Green botanical print maxi dress. Was £80 now £42. Size 10. Measurements. Size 10= A 19"/ L 51". 100% cotton.

🔥Style 29. On hanger. Black/ bold print maxi dress. Was £80 now £42. Size 10. A 18.75"/ L 52.5". 100% systainable rayon.

🔥Style 30. Green/ blue/ yellow floral print sleeveless dress. £65. Sizes M . Measurements. Size M= A 18.5"/ L 49.5".100% cotton. I have tried to measure the armpit to armpit without pulling the stretching the pleating too much!

🔥Style 31. Navy spots crinkle cotton dress. Was £65 now £35. Size M. A just under 19"/ L 46". 100% cotton. Fitting in region of size 10.

🔥Style 32. On hanger. Pink print crinkle cotton dress. Was £65 now £35. Size L. Fitting in the region of size 12. A 20"/ L 49". 100% cotton.

🔥Style 33. Jersey sleeveless dress. Was £210 now £42. Size L. A= 20.5"/ L 49". 95% cotton/ 5% elastane. The armpit to armpit measurement has been taken with the fabric stretched as it would be when on. I have measured it as accurately as I possibly can!

🔥Style 34. Green maxi. Was £100 now £25. I have not steamed or ironed. Hence reduction. Size 8. A 18"/ L 50". Certified 100% organic cotton.

🔥Style 35. White and blue print dress. Was £80 now £42. Size S . Fitting in the region of 16. Measurements. Size S= A just under 22.5"/ L 50.5".
Trousers.

🔥Style 36. Naya wide leg pleathers. Were £110 now £25. Sizes 2/ UK 14 and 4/Uk 18. Inside leg in region of 29".

🔥Style 37. Black distressed effect jeans. Were £120 now £40. Size 18. Inside leg 31".

🔥Style 38. Olive/ white print pull-up. Were £75 now £42. Size 20. Inside leg 29".

🔥Style 39. Zip detail jeans. Were £60 now £20. Sizes 38, 40 and 42. Inside leg 30.5".

🔥Style 40. Navy stretch pull-ups. Were £70 now £42. Size 8. Inseam just under 30".

🔥Style 41. Dark navy denim pull-ups. £70 now £42. Size 10. Inseam just under 30".

🔥NON RETURNABLE.**Items priced at £42 or under cannot be returned and are not covered by the cancellation rights of The Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013. For items over £42 returns policy as follows. Please do not return an item without contacting us first and please get in touch on delivery if you can. We are a small business with low levels of stock and it really does help us if we know that something is being returned as soon as is possible. Items must be returned accompanied by receipt, unused and in the same condition that they were received. We do not cover the postage/shipping cost of returns and the original outgoing postage costs will not be refunded.

💙🌟💙 Next SALE video 9am on Sunday! Please join Sheila and myself for what is going to be something of a marathon as well...
24/07/2026

💙🌟💙 Next SALE video 9am on Sunday! Please join Sheila and myself for what is going to be something of a marathon as well as being our last big sale video.
💙🌟💙 New stock coming next!

❤️🔥🩷Good Morning! Please do come and see us from 11am today for some retail therapy and huge sale reductions!⛄💙⛄Time to ...
23/07/2026

❤️🔥🩷Good Morning! Please do come and see us from 11am today for some retail therapy and huge sale reductions!
⛄💙⛄Time to make way for our winter collection and, if you would like us to, we will start to show that very soon!

22/07/2026

🌟🌟Starting at 11am tomorrow........!🔥🔥

22/07/2026

🌟🌟SALE NEWS!🔥🔥

20/07/2026

🔥🔥Trouser SALE 👖👖

🔥🔥 To order. Please send a direct message. We ask for payment via bank transfer.. If you would rather pay by card, please just let us know and we can send you a card payment link. We send Royal Mail tracked, which is £4.50, for the most part, depending on the weight/volume of item being sent. We post within the Uk only.

🔥🔥Measurements/ colours. Measurements given are as accurate as possible, but, I cannot guarantee millimetre precision! Colours will vary on different devices and may not be identical to the colours in reality.

🔥🔥Shirt. £35. Sizes M to XXL. Measurements. Size M= A 20.5"/ L 26.5". Size L= A just over 21"/ L 27". Size XL= A just over 22.5"/ L 27". Size XXL= A just over 23.5"/ L 28". 65% cotton/ 32% polyester/ 3% elastane.

🔥🔥Style 1. Pull-up stretch denims. Were £70 now £42. Sizes 10, 14 and 20. Inseam jut under 30".

🔥🔥 Style 2. Navy stretch pull-ups. Were £70 now £42. Sizes 8 and 10. Inseam just under 30".

🔥🔥Style 3. Green stretch pull-ups. Were £70 now £42. Sizes 14 and 18. Inseam just under 30".

🔥🔥 Style 4. Camel stretch cord pull-ups. Were £70 now £30. Size 8. Inseam 30".

🔥🔥 Style 5. Buttermilk stretch cord pull-ups. Were £70 now £30. Sizes 8, 10, 14, 16 and 18. Inseam 30".

🔥🔥Style 6. Navy with jersey trousers. Were £75 now £30. Sizes 10, 12 and 14. Inside leg 26.5"/ outside leg 38".

🔥🔥NON RETURNABLE.**Items priced at £42 or under cannot be returned and are not covered by the cancellation rights of The Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013.

👖🌟👖Tonight 8pm 👖🌟👖sale trouser video🌟
20/07/2026

👖🌟👖Tonight 8pm 👖🌟👖sale trouser video🌟

19/07/2026

🔥🔥We got there in the end!! Sale video. Sunday 19th July🌟

🔥To order. Please send a direct message. We ask for payment via bank transfer if processing orders via message. If you would rather pay by card, please just let us know and we can send you a card payment link. We send Royal Mail tracked, which is £4.50, for the most part, depending on the weight/volume of item being sent. We post within the Uk only.

🔥Sorry, we cannot hold items.

🔥Measurements/ colours. Measurements given are as accurate as possible, but, I cannot guarantee millimetre precision! Colours will vary on different devices and may not be identical to the colours in reality.

🔥Style 1. Blue stripe dress. Was £165 now £100. Fitting 8/ at most 10.

🔥 Style 2. On hanger. Green black print dress. Was £165 now £100. Fitting in region of 10.

🔥Style 3. On hanger. Kozan 1930. Floral print dress. Was £165 now £100. Size L. Fitting in region of 12/14.

🔥Style 4. On hanger. White and blue print dress. Was £80 now £42. Sizes S and XL. Fitting in the region of 16 and 20/22. Measurements. Size S= A just under 22.5"/ L 50.5". Size XL= A 26.75"/ L 53".

🔥Style 5. Green botanical print dress. Was £80 now £42. Size 10. Measurements. Size 10= A 19"/ L 51". Generous fit.

🔥Style 6. Floral green/ blue/ pink/ red stripe dress. Was £85 now £55. Sizes M and L. Fitting in the region of 12 and 14. Measurements. Size M= A just under 20.5"/ L 47.5". Size L= A just over 21"/ L 48". NO give in fabric.

🔥Style 7. Blue print dress with buttons and V neck. Was £80 now £42. Sizes S and M. BOTH same size based on measurements. Fitting in the region of 12/14. Measurements. ( Size S= A 19"/ L 48". Size M= A just over 19"/ L 48") 100% cotton.

🔥 Style 8. Coral/ purple print dress with buttons and V neck. Was £80 now £42. Size S. Fitting in the region of size 12. Measurements. Size S= A 18.5"/ L 48". 100% cotton.

🔥Style 9. Oversized coffee and cream shirt. Was £135 now £70. Sizes 0+, 1+ and 4+. Measurements. Size 0= A 21"/ L 26.5"on the front. Size 1+= A 21.5"/ L 26.5" on the front. Size 4+= A 25"/ L on front 28". 88% viscose/ 12% nylon. Fitting in the region of 12/14, 14/16 and 20/22.

🔥Style 10. Show on hanger. Trousers. Were £135 now £70. Sizes 0+ and 4+. Fitting in the region of 12 and 20. Measurements inside leg/ outside leg. Size 0+= 27.5"/ just over 39". Size 4+= just over 28"/ just under 41".

🔥Style 11. On hanger. Chalk pull-ups. Were £65 now £45. Sizes 10, 18 and 20. 68cm inside leg.

🔥Style 12. On hanger. Naya 266. Choc trousers. Were £135 now £70. Size 4/ Uk 18 in the region of. Waist unstretched just under 35"/ inside leg just over 26"/ outside leg 38"/ width of leg at hem line just under 14".

🔥Style 13. On hanger. Naya 168. Stone trousers. Were £125 ow £65. Size 4/ in region of UK18. Inside leg 25"/ outside leg 38".

🔥Style 14. On hanger. Naya 161. Layer trouser. Were £180 now £100. Size 2. Fitting in region of 12/14. Length from waist to hem in region of 39" at longest point.

🔥Style 15. Buttercream/navy print dress. Was £70 now £42. Size 8. Measurements. A 18"/ L 36". 100% cotton.

🔥Style 16. Olive print short sleeve dress. Was £80 now £42. Size 18. GENEROUS FIT. Size 18= A 25"/ L 45". 60% cotton/ 40% rayon. Lengths longer through the sizes.
Put on white trousers.

🔥Style 17. Blue print bubble. Was £85 now £42. Sizes 8 to 20. Measurements. Size 8= A 18"/ L 440". Size 10= A just under 19"/ L 40". Size 12= A 19.5"/ L 41". Size 14= A 20.5"/ L 41". Size 16= A 22"/ L 42". Size 18= A 23"/ L 43". Size 20= A 25"/ L 42". Certified 100% organic cotton.

🔥Style 18. Green print tunic. Was £115 now £42. Sizes 0 and 1. Fitting in region of up to 14/16 and up to 20/22. Measurements. Size 0= A= just over 28"/ L 34". Size 1= A 30"/ L 34".

🔥Style 19. Show on hanger- blue/ green print tunic. Was £115 now £42. Sizes 0 and 1. Fitting in region of up to 14/16 and up to 20/22. Measurements. Size 0= A= just over 28"/ L 34". Size 1= A30"/ L 34".

🔥Style 20. Show on hanger- pink print tunic. Was £115 now £42. Size 1. Fitting up to 20/22. Measurements. Size 1= A
30"/ L 34".

🔥Style 21. Navy/white stripe dress/ tunic. Was £75 now £42. Sizes XS and XL. Fitting in the region of 10 and 18. Measurements. Size XS= A 17"/ L 37.5". Size XL= A 22"/ L 41". 100% cotton.

🔥Style 22. Green print top. Was £75 now £42. Size L . Measurements. Size L= side to side measurement 25.5"/ L 23".88% viscose/ 12% nylon. Fitting up to a 18 approx.

🔥Style 23. Green/ grey/pink print top. Round neck. Loose fit. Was £35 now £25. Size XXL. Fitting up to 20. Measurements. Size XXL= A 26"/ L 26". 80% viscose/ 20% polyamide.

🔥Style 24. Print, drop shoulder, OVERSIZED top. Was £75 now £42. Size 3+. Fitting in the region of 20. Measurements. Size 3+= 28"/ L 27.5". 90% viscose/ 10% elastane.

🔥Style 25. Blue travel trousers. Inside leg 29". Were £90 now £60. Sizes 3+. Fitting in the region of 18.

🔥Style 26. Blue/purple travel trousers. Inside leg 29". Were £90 now £60. Sizes 1+ and 3+. Fitting in the region of 12 and 18.

🔥Style 27. Navy blouse. Was £50 now £30. Size XXL. Fitting up to a 20 Measurements. Size XXL= A 26"/ L 26".

🔥Style 28. Navy shirt. Was £50 now £30. Size 18. Measurements. Measurements taken on the front. Size 18= A 24"/ L 24"*. 100% cotton. * Hem line is curved. Lengths given approximate.

🔥Style 29. Navy embroidered blouse. Was £65 now £42. A 19"/ L 26". 100% cotton. Fitting in region of size 10.

🔥Style 30. Shirt with coloured embroidery. Was £55 now £30. Size. Fitting in the region of 12. Measurements. Size M= A 20.75"/ L just over 26". 100% cotton.

🔥Style 31. White shirt. Was £48 now £30. A 24"/ L 30"*. *Hem line is curved, so, length given is approximate. 77% cotton/ 23% viscose.

🔥Style 32. Red oversized shirt. £100. Sizes T2, T4 and T7. Fitting in the region of 12 16and 18. Measurements. Size 2= A 20"/ L on front 25.5". Size 4= A 22.5"/ L on front 27". Size 7= A just over 24"/ L on front just under 29". Please use the measurements as a guide to size. 55% linen/ 45% cotton.

🔥Style 33. Sage linen mix jacket. Was £69.50 now £42. Size 18. Measurements. Size 18= A 26"/ L on front 20". They are in the region of 2" longer on the back. 55% linen, 45% viscose.

🔥Style 34. Navy pink print jacket. Was £50 now £30. Size XL. A just over 25"/ L just under 23"/ S 20.5". Fitting up to a 20 approx.
Style 35. Spots knit. Was £80 now £42.. Sizes S, M. Measurements. Size S= A 22"/ L 21.5". Size M= A just under 23"/ L 23". 100% cotton.

🔥Style 36. Blue jacket. Was £85 now£42. Size L2. Fitting in the region of 18/20. Measurements. Size L2= A 24.75"/ L just over 24.5". 98% cotton/ 2% elastane.

🔥NON RETURNABLE.**Items priced at £42 or under cannot be returned and are not covered by the cancellation rights of The Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013. For items over £42 returns policy as follows. Please do not return an item without contacting us first and please get in touch on delivery if you can. We are a small business with low levels of stock and it really does help us if we know that something is being returned as soon as is possible. Items must be returned accompanied by receipt, unused and in the same condition that they were received. We do not cover the postage/shipping cost of returns and the original outgoing postage costs will not be refunded.

Address

53-61 Beresford Terrace
Ayr
KA72HD

Opening Hours

Tuesday 11am - 5pm
Wednesday 11am - 5pm
Thursday 11am - 5pm
Friday 11am - 5pm
Saturday 11am - 5pm
Sunday 12pm - 4pm

Telephone

+441292264412

Website

Alerts

Be the first to know and let us send you an email when L of Ayr - For contemporary and fabulous womenswear. posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to L of Ayr - For contemporary and fabulous womenswear.:

Shortcuts

Share

Category