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Do you know what European flax is?European Flax means the linen was grown in Europe šŸŒ What makes European flax linen so ...
01/09/2024

Do you know what European flax is?

European Flax means the linen was grown in Europe šŸŒ

What makes European flax linen so special?

🌔 It's thermoregulating: Flax is a hollow fiber which allows it to breathe. This gives it the ability to thermoregulate, keeping you cool in the summer and cozy in the winter.

🧸 It's soft and gets even softer.

Now you can finish your Friday knowing something new! šŸ¤—

15/05/2023
15/05/2023
We’ve shopped this line, and asked my self at the time - how is it possible? An example of why consumers are often conce...
06/08/2022

We’ve shopped this line, and asked my self at the time - how is it possible? An example of why consumers are often concerned about ā€˜green washing’.

Fallout from the Higg MSI controversy put the Swedish fast-fashion retailer in the cross-hairs of a consumer leading a class-action lawsuit.

The dresses are the best part of these recommendations, in our opinion…
05/07/2022

The dresses are the best part of these recommendations, in our opinion…

Need some feel-good summer outfit inspiration? Take a peek as our editors share their ultimate summer outfits that make them feel great this season.

21/08/2021



Global fast fashion brands are helping drive pollution that has dyed African rivers blue or turned their waters as alkaline as bleach, according to a report published on Tuesday.

A follow up on our last post, we’re looking at specific fabrics to find out what makes them sustainable, first up - Line...
07/08/2021

A follow up on our last post, we’re looking at specific fabrics to find out what makes them sustainable, first up - Linen!

What is linen and is it sustainable? We're taking a deep dive into this historic fabric, does it have a place in a sustainable fashion industry...

What does it mean to be sustainable in fashion?
21/07/2021

What does it mean to be sustainable in fashion?

Read our ultimate guide on sustainable fashion, slow fashion, circular fashion and how to shop in a more ethical way. Click here to learn more.

How important is Sustainability to customers?
02/06/2021

How important is Sustainability to customers?

New research shows customers are hesitant to spend more money on sustainable fashion, but there is hope.

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