30/06/2026
Some moments are bigger than a launch.
When we announced that BADGE would become the FIRST EVER UK stockist of DJK outside of Northern Ireland, we knew it was something special. But seeing so many of you turn up, queue from early, support the brand, meet the team, enjoy the atmosphere and celebrate with us exceeded every expectation we had.
DJK isn’t just another name on our shelves.
It’s a brand built from working-class roots, resilience, ambition and the belief that with enough determination, anything is possible. That story is something we connect with deeply at BADGE, and it’s exactly why we knew this partnership was the right one.
To everyone who came through our doors on launch day… thank you.
Whether you travelled across the country, waited patiently in the queue, picked up your first piece of DJK, met the team, grabbed a photo, stayed for the DJs, or simply came to support us, you played a part in making this a day we’ll never forget.
A huge thank you to the incredible DJK team for trusting BADGE with such a huge milestone. It’s been an honour to work alongside you and help introduce the brand to a whole new audience.
To everyone behind the scenes who made this happen, from weeks of planning, merchandising, marketing, content creation, setup and the launch day itself… thank you. Events like this take a team, and we’re incredibly proud of what we’ve achieved together.
And finally, thank you to our BADGE community.
You’ve supported us through every event, every launch and every new chapter. Because of you, we’re able to keep bringing exciting brands, exclusive experiences and unforgettable moments to the North East.
This isn’t the finish line.
It’s only the beginning.
Welcome to the BADGE family, DJK. 🥷🖤