Against All Odds

Against All Odds Streetwear clothing brand

Different stories. Same reason.Kids From Cov was about where people start.Dreamers is about where they believe they can ...
10/08/2026

Different stories. Same reason.

Kids From Cov was about where people start.

Dreamers is about where they believe they can go.
Fighters. Creators. Builders. People chasing something nobody else can see yet.

The message has always been the same:

Where you start doesn’t decide where you finish.

DREAMERS.

For those still chasing something bigger.

Heavyweight 100% organic cotton. Made in Portugal.

Available now — link in bio.

10/08/2026

Sometimes moving forward doesn’t look like moving forward.

Getting our own studio felt like a huge milestone for Against All Odds.

Leaving it won’t be easy.

But building something means knowing when to make a difficult decision as well as celebrating the god ones.

The space has changed.

The ambition didn’t.

This is where the next chapter begins.

Still building. Still chasing. Against All Odds.

Council Kids Presents: Kids From.This chapter isn’t only about fighters, titles or people standing in the spotlight.It’s...
06/08/2026

Council Kids Presents: Kids From.

This chapter isn’t only about fighters, titles or people standing in the spotlight.

It’s also about the people who get up every day and keep trying.

People working on themselves.
People building something from where they are.
People using their voice, their personality and their experiences to represent their city in their own way.

They may not be professional athletes, but they understand what it means to keep moving forward, to back their community and to show the next generation that your surroundings do not have to define your future.

You do not need a title, a platform or permission to make a difference.

Sometimes, simply being visible, being yourself and showing others what is possible is enough to inspire someone else to begin.

Different journeys.
Different personalities.
The same city behind them.

Built in Coventry.
Worn everywhere.
For the kids.
KIDS FROM COV

📸 𝓙𝓾𝓵𝓲𝓪 | West Midlands Photographer
🎧 The Enemy

Council Kids Presents: Kids From.This chapter isn’t only about fighters, titles or people standing in the spotlight.It’s...
06/08/2026

Council Kids Presents: Kids From.

This chapter isn’t only about fighters, titles or people standing in the spotlight.

It’s also about the people who get up every day and keep trying.

People working on themselves.
People building something from where they are.
People using their voice, their personality and their experiences to represent their city in their own way.

They may not be professional athletes, but they understand what it means to keep moving forward, to back their community and to show the next generation that your surroundings do not have to define your future.

You do not need a title, a platform or permission to make a difference.

Sometimes, simply being visible, being yourself and showing others what is possible is enough to inspire someone else to begin.

Different journeys.
Different personalities.
The same city behind them.

Built in Coventry.
Worn everywhere.
For the kids.

KIDS FROM COV

📸 𝓙𝓾𝓵𝓲𝓪 | West Midlands Photographer
🎧 The Enemy

Introducing Council Kids Presents: Kids From.A project created to celebrate the places that shaped us, the communities t...
05/08/2026

Introducing Council Kids Presents: Kids From.

A project created to celebrate the places that shaped us, the communities that raised us and the people who prove that your starting point does not have to define your destination.

Our first chapter begins in Coventry with professional boxer Brad Goldsmith.

Photographed holding the belts he has earned in the middle of a council estate, the message is simple:

It does not matter where you come from.
It does not matter what surrounds you.
Anything is possible when you refuse to stop believing in where you are going.
The estate is not something to hide from.
The struggle is not something to be ashamed of.
Your beginning can become the foundation of your story.

Brad represents the discipline, resilience and determination that exist within communities like these across the country. His journey is proof that the place you start can shape you without limiting how far you can go.

For every kid looking out from a bedroom window and dreaming of something bigger: your surroundings are only the first chapter.

KIDS FROM COV

Where you come from is part of your story.
It does not decide how it ends.

More to come.

📸 𝓙𝓾𝓵𝓲𝓪 | West Midlands Photographer
🎧 Lab


Brad Goldsmith TINKS🧚🏼‍♀️ James Flinn Itsdraay Og YourMateLee 𝓙𝓾𝓵𝓲𝓪 | West Midlands Photographer

PROJECT 001 - COVENTRYIntroducing Council Kids Presents: Kids From.A project created to celebrate the places that shaped...
02/08/2026

PROJECT 001 - COVENTRY

Introducing Council Kids Presents: Kids From.
A project created to celebrate the places that shaped us, the communities that raised us and the people who continue to fight for them.

Across the UK there are communities, clubs and grassroots projects that have been overlooked for too long.

Spaces that give young people purpose.
Places that create opportunity.
People who dedicate their time to making a difference.

Kids From exists to bring those stories to the forefront.

Through conversations, photography and collaboration with people who represent these cities, we want to raise awareness, support important causes and remind people that where you come from is something to be proud of.

Our first chapter begins in Coventry.

A city with a story.
A community with a voice.
A place that refuses to be forgotten.

KIDS FROM COV

More to come.

📸 𝓙𝓾𝓵𝓲𝓪 | West Midlands Photographer
🎧 whettz



Brad Goldsmith TINKS🧚🏼‍♀️ James Flinn Itsdraay Og YourMateLee 𝓙𝓾𝓵𝓲𝓪 | West Midlands Photographer whettz

The collection is about to drop, and this is your opportunity to help make a real change.Council Kids was created to cel...
28/07/2026

The collection is about to drop, and this is your opportunity to help make a real change.

Council Kids was created to celebrate where we come from, the places that shaped us and the communities that gave us our fight.

But this project is about more than clothing.

Standard Triumph Recreation Club has lost its home, leaving a boxing club, its coaches and the young people who depend on it searching for somewhere new. Boxing clubs like this offer far more than training. They provide discipline, confidence, structure, friendship and a safe place for young people to belong.

Profits from every sale in this collection will be donated to the club’s GoFundMe campaign to help secure and create a new home.

If you are from Coventry, KIDS FROM COV represents you, your city and the pride that comes with being shaped by it.

If you are not from Coventry but understand what it means to come from a council estate, an overlooked community or somewhere people counted out, COUNCIL KIDS is for you.

Two shirts. One purpose.

Wear where you come from with pride, support an important community space and help give the next generation somewhere to train, grow and chase their dreams.

The collection is dropping soon.

This time, buying a T-shirt can genuinely help make a difference.

AGAINSTALLODDS.
For the kids. For the club. For the community.

26/07/2026

The full interview with will be coming very soon.

Some fighters are waiting for their first real opportunity.Some are trying to rebuild momentum.Some have already reached...
25/07/2026

Some fighters are waiting for their first real opportunity.

Some are trying to rebuild momentum.

Some have already reached the highest level and are fighting to get back there.

Every career looks different, but every fighter has a story that exists beyond the record.

READY TO FIGHT is a new Against All Odds interview series giving professional boxers the space to speak honestly about their careers, the sacrifices behind them and the opportunities they are working towards.

The first episode features Michael McKinson, a 30-fight professional, former world-level challenger and one of Portsmouth’s most accomplished fighters.

Despite everything he has achieved, the next opportunity is not guaranteed.

He is still training. Still preparing. Still waiting for the phone to ring.

No manufactured drama. No empty call outs. Just honest conversations with fighters at every stage of the journey.

Michael McKinson: The Phone Might Ring.
Full interview coming soon.

Frank Smith Izzy Asif Kalle & Nisse Sauerland TURKI ALALSHIKH تركي آل الشيخ

Collection coming soon.First packages landing with a select few.
20/07/2026

Collection coming soon.
First packages landing with a select few.

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Bideford

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