SportsDirect.com

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SportsDirect.com Visit Sports Direct at Unit G Daniell Way, Valley Park, Croydon and experience retail with leading sports brands.

Choose from Men's & Women's clothing, trainers, sport equipment & more Founded in 1982, Sports Direct is today the UK's largest sporting goods retailer by revenue, and operates a diversified portfolio of sports, fitness, fashion and lifestyle fascias and brands. We aspire to be a leading sports and lifestyle retailer internationally offering our customers an unrivalled range of high quality leading brands. Visit Sports Direct at Unit 4, The Fort Shopping Park, Fort Parkway, Birmingham. To contact us in store, please call 03443325079.

17/08/2026

What padel racket you choosing 🤩?

Swipe through for our Sports Wrap today! 🤩 Bruno Guimarães signs with Arsenal, England Cricket gets new management, Mcke...
10/08/2026

Swipe through for our Sports Wrap today! 🤩

Bruno Guimarães signs with Arsenal, England Cricket gets new management, Mckenna wins in Ireland, Garcia joins Fulham with Arbelo and fellow team mates and Niemann claims his 9th title on Liv Golf tour.

01/08/2026

9.83 seconds. One challenge. ⏱️⚡

Could our Commonwealth athletes stop the timer on the exact time of the Games’ men’s 100m record?

Watch to see who nailed it… 👀

10/07/2026

British tennis. Big moments. 🎾

Arthur Fery is making headlines at Wimbledon in ASICS. Step onto court in the same brand trusted at the highest level.

Shop ASICS tennis footwear at Sports Direct. 📲

☀️ The forecast is looking good.Whether you’re training, travelling or taking it easy, we’ve got your heatwave essential...
24/06/2026

☀️ The forecast is looking good.

Whether you’re training, travelling or taking it easy, we’ve got your heatwave essentials covered.

Shop now at Sports Direct.

World title ambitions loading… ⏳🔥Adam Azim stops Steve Claggett inside three rounds! The Super-Lightweight division is o...
01/06/2026

World title ambitions loading… ⏳🔥

Adam Azim stops Steve Claggett inside three rounds! The Super-Lightweight division is on notice.

Stepping into the ring in . Stepping out with the win.

Congrats, Adam 👏

Everyday essentials, done properly 🔥 modelling Nike boxers - comfort, fit, and made for the daily rotation 💪Available n...
23/04/2026

Everyday essentials, done properly 🔥

modelling Nike boxers - comfort, fit, and made for the daily rotation 💪

Available now at Sports Direct 🛍️

18/04/2026

From the Sports Direct store to the Royal Albert Docks 🏃‍♂️💨 powered by - Fight day 5K done right ahead of . Energy high, city moving, all eyes on fight night.

With , , & setting the pace 🔥

09/04/2026

Day One energy, every day 👟

The Converse Day One - simple, clean, and always in rotation.

Available now at Sports Direct.

02/04/2026

🚨 Gym Crimes in session. 🚨

Some things just shouldn’t be happening in the gym…
Time to fix up. The Nike Metcon is built for doing it properly. 🏋️‍♂️🔥

Available now at Sports Direct.

Address

Unit 4, The Fort Shopping Park, Fort Parkway
Birmingham
B249FP

Opening Hours

Monday 10am - 7pm
Tuesday 10am - 7pm
Wednesday 10am - 7pm
Thursday 10am - 7pm
Friday 10am - 7pm
Saturday 9:30am - 6pm
Sunday 11am - 5pm

Telephone

+443443325079

Website

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