23/09/2026
Why am I closing my brand?
As I enter the final week for Curvee I wanted to answer some of the questions I’ve had about why I’ve decided to close the business.
Starting and owning a clothing brand has been so much more challenging than I ever anticipated. There is SO much that goes into it - branding, sourcing manufacturers, sampling, understanding your market, import taxes, marketing… the list goes on and on.
I’ve learnt so much and I have such a huge amount of respect for anyone who has built a successful clothing brand, because it really does take an incredible amount of time, energy and dedication.
And I absolutely love what Curvee stands for. The message of body positivity and helping women feel confident in their bodies has always been something I’ve felt really passionately about, and I’m so proud that that has been at the heart of Curvee.
But the reality is, this is a tough market, and it requires your full attention and dedication and if I’m being completely honest, I just don’t have that to give it.
I’ve also found it incredibly difficult trying to juggle Curvee alongside my personal training business, being a mum to two small children, a wife and just actually having a life!
For a long time, I’ve felt like I should be able to do it all. But I’m finally at a point where I’m happy to accept that I simply can’t and actually, I don’t want to.
I’ve spent so many years living life at a million miles an hour, always thinking about the next thing, the next goal, the next thing I need to achieve.
And right now, I can’t wait to slow down.
I want to enjoy exactly where I am in life. I want to be present with my children while they’re little, because time really does fly, and I don’t want to look back and wish I’d allowed myself to enjoy this chapter more.
