Supernatural Organic Kids & Baby Clothing

24/05/2022

Hello hello! We still have lovely stock of our organic baby and children’s clothing (of course including some capes) - but we’re now mainly concentrating on our new venture SuperLooper. This is a service to rent and recycle baby clothes with purpose! Come and see our clothing library at www.SuperLooper life.com - you’ll find some real treasures there, including the best from SuperNatural 🌺

01/12/2020

This is such a cool idea - a truly sustainable Christmas gift to give to parents of little babies 😃😍🎄🌺

Looking for a unique gift which cool parents who care for the planet will thank you for?

Not sure what they want or need?

A SuperLooper gift voucher buys them membership to join a fantastic community of parents and choose clothes to rent from our online baby clothing library for as long as they need!

It’s the sustainable, smart, waste-free gift that keeps on giving!

07/03/2020

Thank you to - what an amazing turnout of very engaged people wanting to find new ways of living more sustainable lives. Loads of interest in SuperLooper - we can’t wait to launch in Brighton and Burgess Hill in a few weeks time 😃😃

04/02/2020

Let’s brings some sunshine into this otherwise (for the UK at least) cold and grey day 🌞 This is Iris, one of our SuperLooper babies glamming it up in Mexico and rocking her swimsuit 🌺

27/01/2020

People are WONDERFUL! We’ve just received a fantastic parcel of clothing to add to the from Diana in Isle of Wight! Thank you Diana, these lovely clothes (some not even worn yet) will be circulated and enjoyed by lots of SuperLooper babies and will NOT end up in the landfill :)
🌺👏🏼🌺

26/01/2020

Here’s what wrote about what the SuperLooper Warriors Team are doing to help reduce waste that happens when we have babies. SuperLooper Brighton & Burgess Hill is launching this February. Contact us to sign up and do your bit to change the way people shop - yeayyyyy 😃
@ Brighton and Hove

25/01/2020

Cool baby clothes to rent in and from this February. Contact us to sign up and become a SuperLooper 😄

10/08/2019

Still have a few of these dresses left 🌺

21/06/2019

Here’s wishing you many lazy, hazy dayz of summer 🌻

Happy Solstice (it really is feeling like summer in Brighton today)! We hope you all get a chance to celebrate in some way big or small this weekend! 🍃🌞🌿

21/06/2019

Yeayyyy!!!
Look at what our super sister brand SuperLooper is up to😃

⭐ Could you be a SuperLooper? ⭐
By Nick Pecorelli: LGR Founder

The thing about babies is that they grow. One minute you are changing nappies, the next they have a regular bump on their head because their desire for forward momentum is one step ahead of their ability to keep vertical and before you know it you are emailing Little Green Radicals asking why we don’t do sizes for older kids.

Naturally, this is what we love about them as everyday is new but it means their clothes don’t last even when they last.

And just as with adult fashion our acquisitive culture can mean wardrobes full of clothes don’t get worn and end up in landfill sites. In fact, there are 183 million items of unused baby clothes in our homes. So we have to temper our desires for the new, focus more on quality and sustainability, and find ways to reuse that which no longer fits or suits.

You might think advocating ways to reuse clothes poses a dilemma for brands like ours that exist to sell them but we don’t see it like that. We envision a world where a small number of ethical brands take a much larger slice of a smaller pie. We have had conversations about models to encourage the circular economy in our office bit it’s a big headache for one brand to set up the logistics to make it work.

That’s why we were delighted when a short while ago Jenny Barrett got in touch. She is the founder of SuperLooper and along with her team has a wealth of experience in the fashion industry and as a parent. Her idea is a simple one, a subscription rental service offering preloved baby clothes with a system to earn credits to rent extra clothes from great sustainable brands.

The SuperLoopers have started a pilot in Brighton, and Little Green Radicals is doing what it can to support them. This is where you as our wonderful LGR customers can help to do your bit too, and in fact, it could well save you money!

We know that one day there could be SuperLoopers across Britain, and who knows, maybe worldwide. If you want to be a SuperLooper get in touch using [email protected] or like their page SuperLooper. Even if you aren’t ready to be a SuperLooper yet, show them some love and follow them on instagram .

It’s a super idea!

03/06/2019

Founder of the Clever Green Festival, Jo Child tells Gilly Smith how she first came up with the idea and what she hopes to achieve from the Brighton event on July 20th. Husband, Marcus is in charge of legals and finance, and friend and fellow sust...