Fray London

Fray London The official Fray London page. https://fray-london.com/ To making things that are original and stand the test of time. To make shi*t that matters!

Our Story

The Fray was founded on a belief in the following uncompromising ideals, a commitment to doing things the right way, never the easy way - even when’s its hard. To being true to ourselves - even when that truth sets us apart. We will grow our brand over time to include a world of pieces that amplifies the voices of the individuals who wear our clothes. To question everything we do and t

he “way things are". We promise to always remain true to the above ideals, To stand by the same principles we started with: the easy elegance of classic British tailoring, the authenticity of streetwear, and the originality of our home city, London. Values

Everything we make is made to endure and is meant to matter to our customers for years to come. We firmly stand by the idea that wearing something timeless, original and well-made will always be more meaningful than wearing something that is ultimately disposable.

- Quality Above Everything
- Make Shi*t That Matters
- Rules Are Meant To Be Broken -"FRAY means a state of unrest".
- Always Strive for Better
- Be Fair
- Be Kind

Nothing beats a night in.
05/05/2026

Nothing beats a night in.

Nights in Soho - Wearing Leather Suede Trucker Jacket in Tan
05/05/2026

Nights in Soho - Wearing Leather Suede Trucker Jacket in Tan

Featured: - The season’s fashion essentials
05/05/2026

Featured: - The season’s fashion essentials

Your favorite is now restocked.
08/04/2026

Your favorite is now restocked.

08/04/2026

Spring essentials.

The classic is restocked.
08/04/2026

The classic is restocked.

Spring and live sets in daylight coming soon.
04/04/2026

Spring and live sets in daylight coming soon.

Stillness
04/04/2026

Stillness

04/04/2026

SS26 - Coming Soon

Coffee in SW1X ☀️FraySS26
04/04/2026

Coffee in SW1X ☀️FraySS26

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City Of Westminster

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