Champion Her Game

Champion Her Game Girls in sport deserve better. Real stories, real challenges, real achievements & sportswear that empowers every player, coach & parent. Wear it with pride.

Join our community and stand with girls in sport. Proud Pitch Wear was born from the roar of the Lionesses and the vibrant spirit of Pride. We believe football is more than a game, it’s a movement. A place where girls grow into leaders, where women rise with strength, and where everyone deserves to feel seen, celebrated, and proud. Our exclusive range of custom caps, t-shirts and bags is designed

to help you show your support, whether you're cheering from the stands, raising a future Lioness, or marching with pride. Support your Lionesses and celebrate who you are. Join the Pride of the Lionesses and ROAR

27/04/2026

Our squad is growing 🙌 girls training tops, hoodies and team bibs – we love your passion and that your letting us be part of your team
We wish we had started this earlier, seeing girls feeling proud, celebrating their love for sport is what Champion Her Game is all about – no girl is told there is no space for her
Check out what we’ve designed for girls teams and you can message us on here or on the site with questions or to order for you team
We can’t wait to see the summer tournaments kick off - keep supporting each other and know you’ve got us in your corner cheering you on too 🙌 click now to see our girls kits: www.championhergame.co.uk

18/04/2026

The 1:10 Reality of Grassroots Football 🛑
It’s not just a skill gap; it’s an ACCESS gap.
For every 10 boys' games happening on our local pitches, there is only 1 game for the girls. We are championing the 10% who are already on the pitch, but it’s time to unlock the gates for the other 90%.
Is your local club doing enough to provide equal pitch time? Drop a ⚽️ if you want to see more girls in the game.

The future of the game is being built in the mud today 🌹 We’re standing firmly behind the Red Roses as they take to the ...
11/04/2026

The future of the game is being built in the mud today 🌹

We’re standing firmly behind the Red Roses as they take to the pitch. But while we cheer for the pros, we’re focussed on the grass-roots grind, the early mornings, the wet training sessions and the relentless drive of every girl who refuses to quit.

To every player watching today, keep working hard, your time is coming

Let’s got England 🌹 💪

As older generation players, we are amazed that young girls are still experiencing negativity when they play sport. This...
05/04/2026

As older generation players, we are amazed that young girls are still experiencing negativity when they play sport.
This can be in the school playground, down the local park and sadly even on the sidelines at their games or events

These comments can be subtle, loud or even just a look. A simple ‘no girls can’t play’, or a lack of opportunities locally to get involved.

Girls should not be questioning whether they can play sports, whether they can join in, whether there is space for them

We created this brand, these slogans, so girls and women feel represented, seen and supported.

We offer individual tops, team training bibs and kits bags, work with teams and schools to raise the profile and belonging for girls who play sports.

Girls love them, women feel represented and parents love seeing their daughter feel confident and empowered playing the sport she loves

Together we can get more girls pushing back on those who say girls don’t belong in sport - it’s needs to stop NOW: www.championhergame.co.uk

Champion Her Game celebrates girls in sport through empowering sportswear, grassroots support and real community stories.

A year ago, she struggled with confidence.She didn’t feel comfortable in new situations.She doubted herself.But she stil...
03/04/2026

A year ago, she struggled with confidence.

She didn’t feel comfortable in new situations.
She doubted herself.
But she still showed up.

Fast forward to today…
She’s:
• Attending residential goalkeeper camps on her own
• Trialling for academies
• Stepping into environments that once felt impossible

This isn’t just about football.
This is about courage.
This is about growth.
This is about believing in yourself.

We’re so proud to name Sophia as our Champion of the Month 💖

This is courage.
This is her game

Read her story - link in bio

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