Willow In White

Willow In White Luxury Bridal boutique located in Cowbridge. For the free spirited, modern bride 🤍

3 new beautiful gowns hitting the sample rail! All ready to take home today and all under £1000. Come visit us this week...
19/05/2026

3 new beautiful gowns hitting the sample rail! All ready to take home today and all under £1000. Come visit us this week on Cowbridge High st 🤍

MAGGIE SOTTERO NEW COLLECTION! We have a handful of the new maggie dresses arriving this week for a little staycation! T...
19/05/2026

MAGGIE SOTTERO NEW COLLECTION! We have a handful of the new maggie dresses arriving this week for a little staycation! These are next level showstopper gowns and only with us for 2 weeks! Book super quick if these are your vibe! 🤍

POV: your wedding dress found her finishing touches ✨Join us next Thursday for an evening of fizz, veils, jewels & all t...
08/05/2026

POV: your wedding dress found her finishing touches ✨

Join us next Thursday for an evening of fizz, veils, jewels & all things bridal styling. Sip, try on accessories, chat wedding plans with us, and find the pieces that make your whole bridal look feel complete 🤍

Chloe and I will on hand to style you. No appointment necessary. We can’t wait to meet you 🤍

Are you out shopping for your wedding Dress this weekend? If so, we have some very rare last-minute availability in the ...
08/05/2026

Are you out shopping for your wedding Dress this weekend? If so, we have some very rare last-minute availability in the boutique. Come and see our incredible collection of gowns price from £500 to £2500 and what’s even better is our appointments are free of charge and luxury as standard!

What are you waiting for? Get your girls together and drop me a message if you want to secure a last-minute weekend appointment with us 🤍🤍🤍

Every so often, something comes along that stops us in our tracks…Something incredibly exciting is coming to Willow in w...
22/04/2026

Every so often, something comes along that stops us in our tracks…

Something incredibly exciting is coming to Willow in white!!!

We only find the best for our Willow brides, we don’t just pick designers we fall hard.

Keep your eyes peeled for more teasers 🤍🤍🤍

A little update from us 🤍When we first introduced an appointment fee, it was simply to protect our time after experienci...
14/04/2026

A little update from us 🤍

When we first introduced an appointment fee, it was simply to protect our time after experiencing a run of no-shows — ensuring every bride who booked was truly ready to find the ONE!

The best part? That’s no longer our reality ✨

Our brides show up, excited, engaged, and ready to find the one.

So, we’ve made a decision…

We’re removing our appointment fee.

Because now, we want to pass that value straight back to you — giving every bride the chance to experience the very best of what we do, without any upfront cost.

Luxury, expertise, and that “this is it” feeling… just as it should be 🤍

If you’ve been thinking about booking, this is your moment 💫

THE COUNTDOWN IS ON ⏳Sunday 1st March | 10–5pmNo appointments – just turn up, browse, try on & take home the same day ✨A...
24/02/2026

THE COUNTDOWN IS ON ⏳

Sunday 1st March | 10–5pm

No appointments – just turn up, browse, try on & take home the same day ✨

All archive dresses must go with prices from £250–£850 and up to 70% off.

The most gorgeous dresses in beautiful condition 🤍

Perfect if you’re looking for something unique, off-the-peg and amazing value.

Save this post & tag your bride-to-be bestie 👯‍♀️

BRIDES TO BE! This one is not to be missed- The biggest archive sale we have ever done!No appointment needed, come along...
12/02/2026

BRIDES TO BE!

This one is not to be missed- The biggest archive sale we have ever done!

No appointment needed, come along for a no obligation browse and secure your dream sample gown 🤍🤍🤍

Sunday 1st March 10-5pm

A few recent snaps of the studio looks all Christmassy and the amazing view we had over the weekend of the Cowbridge Rei...
03/12/2025

A few recent snaps of the studio looks all Christmassy and the amazing view we had over the weekend of the Cowbridge Reindeer parade.

We can’t wait to welcome all you December brides 👰🎄

📣 PUBLIC APOLOGY FROM WILLOW IN WHITE 🤍To all brides… we owe you an apology. A big one.We’re so, so sorry that after vis...
25/11/2025

📣 PUBLIC APOLOGY FROM WILLOW IN WHITE 🤍

To all brides… we owe you an apology. A big one.

We’re so, so sorry that after visiting countless boutiques and feeling a bit “meh”, you end up walking into Willow in White and suddenly finding the exact dress you were hoping for.

We’re sorry the whole experience leaves you happy, excited, and maybe even a little emotional, that was never our intention 😉

We’d also like to apologise for creating a bridal boutique that isn’t sales-y, rushed, or impersonal.

It all started when I was planning my own wedding to my husband, James. I couldn’t find the dress anywhere and honestly? The whole process felt flat, pressured, and nothing like the magical experience I imagined.

So yes… I’m sorry. I decided to create the kind of bridal experience I wished I’d had.

A little haven full of beautiful dresses, clean lines, boho floatiness, timeless lace, and even a sprinkle of sparkle.
A small boutique with a whole lot of heart and apparently, that’s been making brides dangerously happy.

If you walk in here and walk out glowing with excitement, dreams fulfilled, confidence high… again, we apologise.

We promise to keep doing better (or worse?) 🤍

Address

41a High Street
Cowbridge
CF717AE

Opening Hours

Monday 10am - 8pm
Tuesday 10am - 8pm
Wednesday 10am - 8pm
Thursday 10am - 8pm
Friday 10am - 6pm
Saturday 9am - 5pm
Sunday 10am - 5pm

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