09/02/2024
From the very start, Plants. Not plastic.
Over a million tonnes of clothing are purchased annually in the UK according to a recent WRAP report, an increase of almost 20% tonnes compared to 5 years prior. As more people buy more stuff, this means fast fashion is getting faster still. Stopping for a moment though, if 60% of that is made from plastic and 99% of it is never recycled, that means tonnes of polluting waste going to landfill or incineration per second. Burying or burning plastic isn’t a sensible strategy. The only way to get serious about sustainability is a redesign from the start. For us, this means using natural organic materials and renewable energy to make our products, each of which is designed to be remade when it’s worn out. Natural, sustainable, and never to landfill. One tonne at a time.
