AXEL Clothing

AXEL Clothing Luxury Activewear & UK’s 1st Activewear Subscription box
www.axelclothing.com

29/08/2026

I fear I've just created a jacket I need to be buried in 🤭

Come unbox some new A/W samples with me & Kelsey 💁🏻‍♀️

One of my FAVOURITE parts of running an activewear brand is when a delivery of brand new samples lands and we finally get to see ideas we’ve been working on come to life.

Today’s bag was FULL 👀 New fits, new shapes, new pieces we’ve never done before… including our brand new WINDBREAKER JACKET and I am OBSESSED 😭🔥

This is the bit you don’t always see.. trying everything on, pulling things apart, changing tiny details, arguing over what we love 😂 and deciding what actually deserves to make it into a collection.

Some of these will make the cut.
Some will go back for changes.
And some might never see the light of day 👀

But that windbreaker… she’s looking VERY promising🤭❄️

I've got 5 boxes of stock that I need to do the sample sale with... it'll take place in our private Sub Club Community group and is exclusive for sub girlies only! 🤪🤪

But first, what's caught your eye?! 🥳🫶🏼

🚨 SEPTEMBER SNEAK PEEK INCOMING… and this one feels like the PERFECT way to head into autumn. 👀🍂But before I show you wh...
29/08/2026

🚨 SEPTEMBER SNEAK PEEK INCOMING… and this one feels like the PERFECT way to head into autumn. 👀🍂

But before I show you what’s coming next… can we appreciate the last THREE months of Sub Club?! 🥹

🩵 June - Wellness in motion featuring Applied Nutrition
🧡 July - Glow from within featuring RUCI. Supplements
🩷 August - My biggest box EVER & my 3rd birthday edition 🎂

And now… September. 🍷🍂

There’s just something about the feeling of knowing a brand new activewear fit is coming through your door every single month 🥹

You don’t know exactly what it’s going to look like... You don’t know what little extras I’ve chosen. You just know you’ve got that little parcel of motivation coming your way.

That “OMG I need to try this on immediately” feeling every single month 😂🤌🏼

And September is about so much more than a new fit..

After the chaos of summer, we’re stepping back into routine, moving our bodies, prioritising ourselves again and officially entering…

STRONG GIRL SEASON. 💪🏼🍂

ANDDDD… our 6 WEEK FITNESS CHALLENGE IS COMING BACK! 🔥 ran by the amazing Adam Murphy - CLIENT RESULTS 🔥!

Starting mid September exclusively inside our private Sub Club community, we’re bringing the girls together for six weeks of movement, motivation and accountability.

A brand new fit landing at your door + six weeks of motivation to actually wear it?
September understood the assignment. 👏🏼

👀 SPACES ARE NOW OPEN for the September edition.

Over 550 girls are already part of Sub Club… and if you’ve been watching from the sidelines thinking “I need to join” 👀 September is your sign.

SWIPE FOR THE SNEAK PEEK → 🍷🖤

28/08/2026

I fear we might have created one of my favourite sets EVER.

Flared sculpting trousers ✔️
The fit 🤌🏼
The silhouette 🤌🏼
The colour 🤌🏼
I am OBSESSED.

BUT… we have a decision to make before this one gets the green light.

Right now we’ve sampled it with this halterneck sports bra and I LOVE how it looks… but we’re debating switching it for a tight fitting, body sculpting top instead for more of that full AW look.

So I’m handing this one over to you girls because ultimately… YOU’RE the ones who’ll be wearing it.

🍂 OPTION A: Flared trousers + halterneck sports bra
🍂 OPTION B: Flared trousers + fitted sculpting top

WHAT ARE WE DROPPING?! 👀👇🏼

Comment A or B because your answer might genuinely decide what goes into our Autumn/Winter collection. 🤎

P.S. Kelsey allowing me anywhere near the samples before launch is character development 😂

28/08/2026

Not the zoom in on my VAG!!!! That's Kelsey on disciplinary 🤣🤣🤣

But in all seriousness.. No script. No prompting. Just Kelsey in the background absolutely RAVING about our new Camel Toe Free Seamless Knickers 🤭

And I mean… she’s not wrong.

I designed these for one very specific reason: because we’re DONE with putting on our favourite leggings only to spend the entire day subtly trying to rearrange ourselves 🫠

✨ Seamless under leggings
✨ 100% cotton liner
✨ Designed to help eliminate the dreaded camel toe
✨ Super soft + comfy
✨ Basically… your leggings’ new best friend

I took one for the team shooting these in my underwear… Kelsey provided the unsolicited review… and now they’re READY FOR YOU 😂👏🏼

Consider this your sign to finally wear the leggings you’ve been avoiding 👀

🚨WARNING: you’re only allowed ONE box… sooo choose wisely 👀12 months. 12 Activewear subscription boxes. But which one ar...
27/08/2026

🚨WARNING: you’re only allowed ONE box… sooo choose wisely 👀

12 months. 12 Activewear subscription boxes. But which one are you claiming? 🤭

The rules are simple…

🎂 Find your birthday month & THAT is your box.

Now the important question:

Are you STICKING with your birthday box… or are you TWISTING? 👀

And if you’re twisting, you have to tell me which month you’re stealing instead 😂

Because looking back at 12 months of boxes.. the different colours, different pieces, different themes and a little surprise landing on your doorstep every single month. 🥹

And now we’re heading into the Autumn months of Sub Club with even more planned. (Sept-Dec are last years boxes btw, cos I'm not spilling this years just yet!) 🤭

So…👇🏼

COMMENT YOUR BIRTHDAY MONTH + STICK OR TWIST.

If you’re twisting, tell me which box you’re swapping it for. 👀

And if you’re not already part of the Sub Club… September spaces are NOW OPEN. 🍂🤎 with the SNEAK PEAK dropping this week 🎉

Your monthly activewear treat, delivered straight to your door. 📦✨

1 SELL OUT. 550+ GIRLS. AND 3 YEARS OF THE SUB CLUB 🥹🎂🩷Introducing my August Birthday Box, and she was a special one. 🎀A...
26/08/2026

1 SELL OUT. 550+ GIRLS. AND 3 YEARS OF THE SUB CLUB 🥹🎂🩷

Introducing my August Birthday Box, and she was a special one. 🎀

August marked three years of the UK’s first activewear subscription box (pinch me!!) so obviously we had to celebrate properly…

🩷 An exclusively made dusty pink sports bra
🍿 Birthday cake popcorn from Popcorn Shed | Gourmet Gifts and Snacks
🎉 Confetti, because obviously
☕ A little self care tea to unwind with
🎁 PLUS a bonus gift voucher

And the best part? Over 550 of you were part of it 🥹🤯

August officially SOLD OUT, and seeing the reviews coming in from our Sub Club girls has made every bit of the behind the scenes chaos worth it. 🥹

But if you missed August… this is your chance. 👀

Spaces are NOW OPEN for our September Sub Club.. and after three years of creating these boxes, I can confidently say we’ve done something for September that we have never done before.

Think Strong Girl Season 🍂🍷
Back into routine - with our 6 week fitness challenge launching in the private community just for subscribers.
So, back to prioritising YOU.
And a box that technically… isn’t even coming in a box. 👀

Want a surprise activewear drop delivered to your door every single month AND access to our private community of girls?

Come and join 550+ women in the UK’s first Activewear Sub Club. 🖤

September spaces are open NOW, and after August sold out, I wouldn’t hang around gals!!! 🎉🤪💁🏻‍♀️

Who's excited for September?! Sneak peak dropping this week!!!

26/08/2026

Okay, let me tell you how… because it’s actually ridiculously easy💁🏻‍♀️

You join the AXEL Sub Club once… and then we basically take it from there ✨

Every single month, a brand new activewear surprise is delivered straight to your door, with:

✨ An exclusively made activewear piece
🎀 A completely different theme every month
🫶 Little wellness + lifestyle goodies
📦 A surprise delivery to look forward to
👯‍♀️ Access to our private Sub Club community of girls
🍑 Challenges, our own in house coach, motivation + a whole community keeping each other accountable

You don’t need to remember to order.
You don’t need to decide what to buy.
You don’t even need to leave the house. 😂

You just sign up, carry on with your life… and each month we send you a little “you deserve something new” parcel directly to your door 🎁

And the best bit? You never quite know what I’ve planned for you next 👀 but you know you can trust me, just look at the 300+ 5* reviews hehe 🥳

Different colours. Different pieces. Different themes. Different surprises, months of keeping your fitness wardrobe (and your motivation) feeling fresh 💃

Basically… girl math says if it automatically arrives every month, it’s free. 💅🏼

Welcome to your Strong Girl Season.

Want in? Come join the Sub Club NOW and let me take care of the rest.. spaces are officially OPEN for September..

& your Sneak Peak is dropping this week girlies 🌸✨🩷

25/08/2026

That's Kelsey's last braincell GONE!!! 💁🏻‍♀️ I've teased these on my story's they were supposed to launch last week buttttttt we had a little delay lol.

Cotton Tank tees dropping THURSDAY!!!! @ 6pm!!!! 🥳 along with a restock of my sold out heavy cropped tee 🎉🎉🎉

Welcome to the August Sub Box chaos 🎂💗August was our THIRD BIRTHDAY edition and our biggest month EVER, 550 boxes going ...
25/08/2026

Welcome to the August Sub Box chaos 🎂💗

August was our THIRD BIRTHDAY edition and our biggest month EVER, 550 boxes going out to 550 Sub Club girls 🥹

Sounds amazing, right? It was. It was also absolute carnage lolllll 😂

We were short shipped by our factory, our label printer decided to cause chaos and some girls accidentally received TWO boxes, Small & Medium completely sold out… and after designing the entire thing, I didn’t even have a box left for myself 😂

But amongst all of that, these reviews started coming in 💌

And THIS is the bit that gets me.

Because behind every box is months of planning, designing, ordering, packing, stressing, problem solving and occasionally wondering why on earth I do this to myself. 😂

Then I read messages like these and remember exactly why.

Three years of the UK’s first activewear subscription box.
550 girls in one month.
One incredible little community 🥹💗

Swipe to read some of the lovely reviews AND enjoy the behind the scenes chaos that very nearly finished me off. 👉😂

And after all that… September Sub Box Day is just around the corner. 🍷👀

What could possibly go wrong? 😂 nothing I hope 😂

24/08/2026

AFTER 3 WEEKS ROGUE & SHE’S FINALLY MINE 💕🎂

After packing 550 August Birthday Boxes, being short shipped by the factory AND accidentally sending some of you TWO boxes thanks to a label printer having an actual breakdown… there wasn’t one left for me 😂

Not. A. Single. One.

Imagine creating your own 3rd Birthday Edition and then having to watch everyone else unbox it on Instagram because you can’t get your hands on one 😭😂

Thankfully, some absolute ANGELS messaged us to say they’d received duplicates and returned them… so FINALLY, I have managed to claim one for myself.

Are there still a few rogue August boxes living their best lives somewhere in the UK? Absolutely 😂
Are we going to pretend they don’t exist for my own sanity? Also absolutely.

So naturally, I couldn’t wait another second and I’m unboxing my own subscription box… sat in my car 😂🚗🎁

Three years of the Activewear Subscription Box and somehow it just keeps getting bigger, better and significantly more chaotic.

Wouldn’t have it any other way 🥹💕

Happy 3rd birthday to my little idea that became something SO much bigger than I ever imagined 🎂🫶🏼

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