In the wake of Xile's liquidation, our founder Paul Mullen recognized an opportunity for a fresh start and a new sanctuary. Thus, PARA-DAIZA was born with a new purpose: to create high-quality products with lasting value, blending inspiration from the past with innovative ideas. The brand name itself, PARA-DAIZA, holds profound meaning, rooted in ancient history with the Proto-Indo-Iranian term "paradaiza," signifying "around" (pari-) and "walls" (daiza). The mission of PARA-DAIZA is to craft exceptional products that stand the test of time. With a focus on sustainability, the collection will incorporate garments made in the UK whenever possible, showcasing a unique design style. Recognizing the textile industry's environmental impact, PARA-DAIZA has committed to addressing this issue through its Re-Purposed collection. This collection breathes new life into vintage second-hand goods, transforming them into exclusive, one-of-a-kind garments. By reducing and recycling, PARA-DAIZA aims to salvage unwanted goods from landfills and give them a new purpose, contributing to a sustainable cycle and promoting a conscious approach to fashion. The founder's latest venture, Daiza Projects, is working on a Multiband Retail concept – a retail hub that aims to redefine the shopping experience. The brand envisions a place where the community works to shop, connect, discover, and learn. This versatile space will include a retail offer and a café and design studio, serving as a collaborative haven for creatives and startups.
