18/06/2026
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Cooneen Group and Tailored Image Ltd have agreed a share deal, establishing one of the largest corporate wear groupings in the UK.
The deal will bring together two of the most successful companies in the corporate wear market currently supplying customers such as easyJet, An Post, the NHS, Transport for London and Enterprise Rent-a-Car.
The combined operation will provide a strong platform for future growth in the sector in the UK, Ireland and throughout Europe.
Managing Directors Eugene Greene (Cooneen Group) and Bernard Birt (Tailored Image) welcomed the deal, pointing out the inherent strengths of both businesses within the sector and the potential the deal brings for future growth for the amalgamated grouping.
Current management teams and staff will remain in the new venture, emphasising the business-as-usual approach taken by both.
Through this agreement, the new corporate wear business entity will expand its capabilities in key products, services and markets, enabling the combined organisations to deliver enhanced value to customers and partners worldwide.
Eugene Greene, Cooneen Group Managing Director commented โunder the leadership of Bernard Birt and his fellow directors, Tailored Image has built an outstanding reputation for innovation, customer service and product excellence, and we are excited to welcome their talented team and expertise into our organisation.โ
Tailored Image will continue to operate as a business under its existing brand, ensuring continuity for its customers and partners while benefiting from the expanded resources and scale of The Cooneen Group.
Bernard Birt said, โThis development represents an exciting milestone in the Tailored Image story. Joining forces with The Cooneen Group creates significant opportunity to accelerate innovation and deliver an enhanced service to our existing customers as well as the opportunity to grow our joint portfolio further. We look forward to working together to the benefit of our combined staff as well as our valued customers.โ
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Founded in 1998 by the Birt family, Tailored Image is a design-led, owner-managed supplier of fully managed corporate uniform solutions. Based outside Dungannon, Co. Tyrone, the company specialises in creating bespoke staff uniforms that enable organisations to clearly and consistently communicate their brand through high-quality, comfortable and purpose-driven apparel.
The company serves customers throughout Ireland, the UK and across Europe including easyJet and Enterprise Rent-a-Car who both operate from various bases across the continent.
With over 28 yearsโ experience, the business delivers an end-to-end uniform service, encompassing consultation, design, technical development, manufacturing, wearer trials, online wardrobe management, logistics, and ongoing account management. This fully managed approach ensures consistency, efficiency, and ease of administration for its clients.
Tailored Image operates a hybrid manufacturing model, combining strategic global manufacturing partnerships with a micro-manufacturing unit at its HQ, including in-house embroidery and heat-sealing facilities to support rapid response requirements.
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Cooneen Group are a successful, growing group of companies focused on specialist protective and military wear, aviation products, work wear, licensed clothing and bespoke managed service solutions.
Founded in 1966 and celebrating its 60th year, Cooneen are headquartered in Fivemiletown, Northern Ireland with further sites across the UK, Europe and Asia. The group companies bring together innovative design, excellent customer service, and strong, stable supply chains to meet and exceed their customersโ expectations. The groupโs success is driven by its people and their commitment to the business.
Their industry accreditations and awards reflect a business centred on delivering success in both product excellence and customer service. A relentless focus on product innovation, design, quality, on-time delivery, supply chain management, and customer satisfaction has resulted in a global customer base which now spans multiple continents.
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Neville McIlwrath, Cooneen
e-mail: [email protected]
Phone: 02889521401
Tailored Image Ltd
