W2 Store

W2 Store Independent menswear store selling wares by Comme des Garcons, Margaret Howell, Universal Works, Norse Projects and Henrik Vibskov.

Housed in a 19th century cow shed, in an historical lane, the ethos and success of creating an environment for our customers to relax and discuss not only our products but also music, literature or cultural events, gave us the confidence to request that our relationship with Comme des Garcons be extended indefinitely. This gave us the opportunity to bring Margaret Howell to the store as a complime

ntary brand – her classically British offerings giving us the feeling of something closer to home. We also brought New Yorker, Adam Kimmel, to Scotland at this time, as huge admirers of his work. Then followed our decision to make the store fully menswear in June 2010 – in break with Guerrilla Store precedent. The store is owned by David Mullane, one of the most influential figures in Scottish and British Fashion for over 40 years. David, one time Merchandise Director of The Warehouse - a hugely influential store based in Glasgow - has been central to the development of style in Scotland. As the buyer who wrote the first ever order for Ann Demeulemeester in Britain, not only did he introduce the other Antwerp Six designers at their launch in 1986, he also brought Comme des Garcons, Yohji Yamamoto and Jean Paul Gautier amongst many other, now famous names, to the country. His contributions were immortalised in 2011 in the book “The Inventors of Tradition”. With a small but highly focussed team, we aim to continue providing high quality personal service through our in-depth product knowledge, focussing on the product-driven brands which inspire us. We hope to communicate our beliefs and views on all things cultural both through our store and online. If that means a customer leaves with a product or simply a smile, we will be happy to help either way…

Norse Projects S26 now 40% OFF. Andy wears: Storadal Resist Dyed Twill Jacket - Norse Projects Hestur Relaxed Twill Plea...
10/08/2026

Norse Projects S26 now 40% OFF.

Andy wears:
Storadal Resist Dyed Twill Jacket - Norse Projects
Hestur Relaxed Twill Pleated Trouser - Norse Projects

Summer Sale Continues. Andy wears: Dinner Jacker -  Wool Polo -  Dinner Trousers -
22/07/2026

Summer Sale Continues.

Andy wears:

Dinner Jacker -
Wool Polo -
Dinner Trousers -

Save the date 📅 - W2 x Chinaski’s x The Berkeley Suite Summer Party 2nd August 3pm - 5am !!! The latest instalment of ou...
09/07/2026

Save the date 📅 - W2 x Chinaski’s x The Berkeley Suite Summer Party 2nd August 3pm - 5am !!!

The latest instalment of our annual summer party sees us collaborate with two of Glasgow’s finest institutions for what will be our biggest party to date… by quite some distance.

Kicking things off in expect us to go ALL DAY as we bring you our usual blend of good people, curated music courtesy of , , , +++more tbc, limited free merch… of course, cocktails, mocktails, inside, outside and maybe even a BBQ!

After all that join us on a short pilgrimage next door to the dance floor of and prepare to go ALL NIGHT thanks to sounds from , .noodle , & . If all that is not enough to get the blood pumping you’re as well staying home.

We absolutely cannot wait to spend ALL DAY/ALL NIGHT with all our favourite people on what will hopefully be a sunny bank holiday weekend.

PLEASE NOTE - There will be a strict RSVP for Chinaski’s to adhere to their capacity so please RSVP via our [email protected] email or the link to the sign up form in our bio. Tickets for The Berkeley Suite are available through Resident Advisor, link also in our bio.

Posters by the main man - ._

See you all on the 2nd x

🚨 New Pebble 🚨 have released a new ‘pebble’ fragrance for the first time in 4 years. To Vetiver is an enthusiastic olfac...
08/07/2026

🚨 New Pebble 🚨

have released a new ‘pebble’ fragrance for the first time in 4 years. To Vetiver is an enthusiastic olfactory poem about one of their favourite ingredients - Vetiver.

TO VETIVER is an exhilaration of echoes of an exalted journey along time immemorial and time to come.

Head : Black Pepper Absolute, White Thyme Oil Spain Orpur.

Heart : Vetiver Oil DM, Opoponax Oil Somalia Orpur.

Base : Ambrofix, Musk (Moxalone), Myrrh Resinoid Orpur.

Inspired by Christian Astuguevieille’s eternal adoration of vetiver and composed by Antoine Maisondieu and his blessed nose, the hope for TO VETIVER is for lyrical experience of emotion, a happenstance of love and creation, for the ages.

Eau de Parfum – 100ml Natural Spray

We are incredibly sad to have to say that last week on the 28th of June, our beloved David died. Whilst he is at last fr...
06/07/2026

We are incredibly sad to have to say that last week on the 28th of June, our beloved David died. Whilst he is at last free from the horrible disease that is dementia, I am sure this news will still hurt all those that knew David regardless of how well. So many emotions to process but many more fond memories to look back on and cherish.

I believe I can speak on behalf of all of us who had the privilege of working under David at W2 throughout the years that very few people are likely to have such a positive impact on our lives as David had. Boss, friend, mentor, confidant and inspiration, David was all of these things and more seemingly filling each role with ease accompanied by a warmth and charm that appears to be increasingly hard to come across these days.

Upon hearing of David’s passing I found myself digging out the email from the first time we had been in contact. I was 19, desperately looking to find work that I was actually passionate about, offering my skills and knowledge, which were somewhat limited at the time, for free, seeing it as an education into the industry that so fascinated me. Years later, David would always say that what struck him about my email was how well it was written and that the quality of that email was to some extent how I managed to get a job in W2 in the first place. Well, having unearthed this email for the first time in 11 years, I think it is fair to say David was being more than generous about its quality… perhaps he was able to sense my enthusiasm through the screen. After all, David epitomised enthusiasm and passion, it poured out of him, whether it be for fashion, art, blasting classical music, or even correcting my grammar when I used “seen” instead of “saw.” I don’t think there can be any doubt that David lived life to the fullest and what a life it was! From the inimitable Warehouse to W2 and everything in between, thank you for everything, David, you’ll be sorely missed.

For those who wish to pay their respects, David’s funeral will take place at 2:15pm Friday 24th of July at the Glasgow Crematorium 19 Tresta Road G23 5AA, followed by a wake at Willow Bank Bowling Club.

Much love, W2 x

Down the Lane pt.3 The final instalment of our very first editorial. Thanks again to Norman & Andre and to all brands wh...
05/07/2026

Down the Lane pt.3

The final instalment of our very first editorial. Thanks again to Norman & Andre and to all brands who continue to work with W2.

Down the Lane pt.2 We sat down for a quick chat with founder and designer  of  as part of our Spring Summer 26 editorial...
03/07/2026

Down the Lane pt.2

We sat down for a quick chat with founder and designer of as part of our Spring Summer 26 editorial. Norman & Andre featuring some Mfpen pieces from the SS26 collection.

The latest additions to the  Parfum range. The duo Eau de Toilette’s Ambient Glare 5 O’clock & Solar Glow 12 O’clock is ...
23/06/2026

The latest additions to the Parfum range.

The duo Eau de Toilette’s Ambient Glare 5 O’clock & Solar Glow 12 O’clock is now available at W2!

Universal Works Spring Summer 26. Rowan wears: S/S Pullover Knit Shirt II Woolcot Bio - BluePleated Track Pant Valencia ...
21/06/2026

Universal Works Spring Summer 26.

Rowan wears:

S/S Pullover Knit Shirt II Woolcot Bio - Blue
Pleated Track Pant Valencia Cotton - Black

Folk Spring Summer 26. Andy wears: Slouch Crew - Natural Circle Easy Fit Trousers - Dark Olive Slub Linen
16/06/2026

Folk Spring Summer 26.

Andy wears:

Slouch Crew - Natural Circle
Easy Fit Trousers - Dark Olive Slub Linen

Address

10 Ruthven Lane
Glasgow
G129BG

Opening Hours

Monday 11am - 6pm
Tuesday 11am - 6pm
Wednesday 11am - 6pm
Thursday 11am - 6pm
Friday 11am - 6pm
Saturday 11am - 6pm
Sunday 12pm - 5pm

Telephone

+441413392315

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