Motolegends is a seller of motorcycle apparel, but we are not like other retailers. Yes, much of what we sell is available from other sellers, but we put together our ranges very differently. We have almost nothing for the sportsbike rider. We are not a serious off-road company, although we do cater for the adventure bike rider. Even though we sell some of the coolest gear on the planet, the dedic
ated hipster would probably consider us to be lacking any kind of street credibility. We also don’t do cheap. That doesn’t mean we seek out the expensive; what it means is that we are dedicated to searching out the very best, and rarely is the best gear the cheapest. We are strong, we believe, in two particular product areas. First, we have a strong bent towards technical wear. What this means is that if you are a high-mileage rider, riding all year round, whether it be for work or pleasure, we will have probably the best selection of gear for you. We seek out products that simply perform better. That can be a jacket, a pair of boots, a helmet or a pair of gloves. We are always looking for gear that is more protective, more waterproof, more comfortable, more insulating, more versatile or whatever. In this endeavour, we can be a bit nerdy. But we do know gear. We interrogate products in the way that few companies do, and we only take on those products that we have confidence in. If ever there are specific aspects of a product that we have reservations about, we will always make these clear in our website descriptions or in our video reviews. And that’s perhaps another one of our distinguishing features; we are more open and honest than other retailers when it comes to talking about the equipment we sell. We say it as we see it. If a product has a weakness in our eyes, we will highlight it. Our second strength, notwithstanding what we have said about our lack of hipster credentials, is what one might term ‘cool’ gear. We like the casual look; that is to say bike gear that doesn’t necessarily look like bike gear. And we particularly like the retro aesthetic. But we simply don’t have time for gear that looks the part but does not deliver on the bike. We won’t go near clothing that is not CE approved, and so we are not interested in what some people call ‘resistant’ jeans that are not actually designed with safety in mind. If we offer an item of clothing, be it a jacket a glove or a boot, we need to be satisfied that it is suitably protective, and that it provides the level of functionality that one requires when riding on a modern motorcycle. If anything we feel this even more strongly when it comes to helmets. Helmets that look amazing, but that don’t fit well, that let the rain in and that generate huge amounts of wind noise are simply not for us. However much they cost! We are, for some customers, just an internet company, albeit one with perhaps the most interesting and informative website in the business. But we don’t hide from our customers. We have a fully-staffed customer service operation with an in-house team of people taking calls, complaints and orders six days a week. We are very proud of the quality of our service; if you want to check us out, all you need to do is visit Trustpilot. We also have a simply amazing shop at our headquarters just outside Guildford that, once again, is rather different. The footprint of the shop is small, although as it’s attached to our three-floor warehouse it is technically the second largest motorcycle clothing shop in the UK, in terms of its access to stock. But nothing in the shop has a price label. There are no Sale rails or dump bins. And there’s only ever one size of any given garment on display. It is the most stylish and beautiful motorcycle shop you will ever visit, but frankly it’s not the kind of shop you’d want to visit if all you’re interested in is browsing. We wouldn’t quite term our approach ‘personal shopping’ but it’s about as close in the motorcycle clothing business as you’re going to get. None of us here is a sales person. If any of us was employed elsewhere we would, almost certainly, be fired for a lack of productivity. What we do here is talk to you to find out what kind of riding you do. We will then show you the gear that we think will best suit your needs. We never push. Nobody in this industry knows as much, or cares as much, about helmet fitting as we do, and nobody goes to the lengths we do to make sure the armour in your outfits fits the way it should, that the leg length of your jeans is correct, and indeed that the gear you want is going to work for the kind of riding you do. All this may make it sound as though we are going to be an expensive option for your bike gear. Well, we don’t sell the budget brands it is true. Everything we sell is priced at the manufacturers’ recommended figures, but we will not be undersold, so our ‘10% Price Beat Guarantee’ means that if anybody is cheaper than us on anything we sell, we will beat that retailer’s price by a full 10%. So, in reality, we will actually always be the cheapest. (See the website for terms and conditions). So that is us. We have no desire to be the biggest player in the market. Selling more gear for the sake of selling more gear holds no appeal for us. When we started doing this, we wanted to create the motorcycle clothing store that we had always searched for, but never found. The best gear. The best advice. The best service. Maybe we are not there yet? There’s always room for improvement; that we accept. But we will never give up trying.
