HOODLUM
Hoodlum is the future of fashion-forward designs, creating uniqueness and happiness to all customers. The business born in 2016, stems from my desire to re-coup my childhood passions for art, culture and originality. I have a small team of creative minds, with sustainability at the forefront of the business practices. My collections mainly consist the following:
The House of Hoods - an amalgamation of Summer, Winter and Festival designs
The Bag Boutique – bum-bags and beach bags
Holy Kimoni – Sequin capes & robes
Flora & Fauna – headdresses and jewellery
Each Hoodlum hood is uniquely handmade, down to each hardwood button, making each piece one-of-a-kind. Fabrics are chosen for their quality, individuality and aesthetics, whilst being conscious of the impacts my business can have on the environment. The importance of sustainable practices has been paramount from the very first days of Hoodlum. Re-purposing second hand textiles and vintage fabrics, not only unearths the originality of re-found material gems, it highlights a reduction of environmental wastage. Hoodlum only uses high-quality Faux Fur fabric; our brand encompasses the principle of slow-fashion practices. By doing so all garments are made to last longer, maintaining their look and feel - withstanding the test of time! All of our off-cuts are organised into different materials and colours to be re-used for future designs, ensuring nothing goes to landfill. For example, sequin fabric remnants get turned into bum bags and festival accessories and if they’re not suitable, they’re distributed to other fashion designers who can utilise them. What makes me different from other brands – the unrestricted possibilities in making fabulous one-off custom Hoodlum designs, to suit any individual. Intrinsically led by customer design specifications and my creative mission for diversity, equality and sustainability. Boosting moods with bright and sparkly summer wear is integral, ideal for festivals and parties, designed to make you stand out from the crowd! You can wear Hoodlum pieces over a simple and comfortable dress/outfit and it immediately enhances and uplifts your look and energy, making heads turn! This ideology of comfort is something we always proudly maintain throughout all our designs.
