Hospitality Assured

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Hospitality Assured Hospitality Assured is the quality standard created by the Institute of Hospitality specifically for customer facing businesses.

Every business has the responsibility of meeting customer expectations in relation to the products and services they offer and how they are delivered. The Hospitality Assured Standard anticipates that its users will regularly evaluate their business activities and appraise their performance in a challenging and constructive fashion, thereby improving their customers’ service experience. It is the only Standard within the Hospitality Industry that focuses on the customer experience and continuous improvement. The Standard is compiled in a fashion that allows it to act as guide for service excellence wherever customer facing services are delivered. It is not prescriptive and the 9 steps can be applied to a range of service environments. Organisations achieving Hospitality Assured are demonstrating that they are embodying outstanding performance and that in offering a service they make every effort to meet and exceed customer expectations. Such organisations show a willingness to constantly improve the service offer and where there has been a mismatch of expectations they have the capacity and desire to resolve service issues. The Standard is about working towards excellence in every aspect of service and business delivery.

The Hospitality Assured Autumn Newsletter has arrived! 🗞️🍂Our latest newsletter is now available, bringing our Hospitali...
23/10/2026

The Hospitality Assured Autumn Newsletter has arrived! 🗞️🍂

Our latest newsletter is now available, bringing our Hospitality Assured community the latest news, updates, and insights.

Take a look and catch up on what's happening across the Hospitality Assured community.

Read the Autumn Newsletter: https://hospitalityassured.com/news/hospitality-assured-autumn-newsletter

When a customer complains, the obvious problem isn't always the real one.Looking beyond the immediate issue to understan...
22/10/2026

When a customer complains, the obvious problem isn't always the real one.

Looking beyond the immediate issue to understand what caused it can reveal valuable opportunities to improve processes, prevent repeat complaints and strengthen the customer experience.

Our thought leadership piece, written by Max Lawrence FIH, explores the importance of getting to the root cause and asking the right questions along the way.

Read the full story here: https://hospitalityassured.com/news/thought-leadership-the-complaint-is-rarely-the-root-cause

Hospitality Assured's Max Lawrence FIH was delighted to attend the Institute of Hospitality ’s Fellows’ Dinner on Monday...
21/10/2026

Hospitality Assured's Max Lawrence FIH was delighted to attend the Institute of Hospitality ’s Fellows’ Dinner on Monday evening at the Kimpton Fitzroy London .

The evening brought together Fellows and their guests from across the hospitality profession to celebrate their achievements, welcome 22 new Fellows into IoH Fellowship and recognise the people helping to shape the future of hospitality.

A wonderful evening celebrating professionalism, leadership and the hospitality community. 👏

There are 9 steps to achieve Hospitality Assured’s Accreditation. Step 5 is Keep up the Good Work.Once the report and yo...
15/10/2026

There are 9 steps to achieve Hospitality Assured’s Accreditation. Step 5 is Keep up the Good Work.

Once the report and your scoring is received, each sub-step is backed up by a ‘strength’ and ‘areas for consideration’ that could be utilised within your business as an invaluable tool to help you on your journey to continuous improvement and excellence. Use the findings, the scores and the benchmarking opportunities to maximise the impact of the Hospitality Assured process within your organisation.

Contact us for a free, confidential chat to find out more about what we do and the organisations we have helped achieve excellence https://hospitalityassured.com/contact

Did you know we have a number of thought leadership articles available to read on the Hospitality Assured website?Qualit...
12/10/2026

Did you know we have a number of thought leadership articles available to read on the Hospitality Assured website?

Quality and Excellence: The Discipline Behind the Feeling, written by Max Lawrence FIH, explains why the highest-performing organisations don't rely on moments of brilliance but on structured processes, strong leadership and a culture of continuous improvement.

You can read the whole blog piece at the link below.
https://hospitalityassured.com/news/excellence-article

💚 Today is World Mental Health Day.In hospitality, where teams work hard to look after others, it’s important to remembe...
10/10/2026

💚 Today is World Mental Health Day.

In hospitality, where teams work hard to look after others, it’s important to remember to look after ourselves and each other, too.

Creating supportive workplaces where people feel comfortable talking about their mental health can make a real difference.

Let’s keep the conversation going and make wellbeing a priority, every day.

Never underestimate what a team of motivated people can achieve. Our accreditation for Service Excellence helps deliver ...
09/10/2026

Never underestimate what a team of motivated people can achieve.

Our accreditation for Service Excellence helps deliver tangible benefits to your organisation’s bottom line, your customers and your employees!

With improved processes and operational efficiency, powerful and objective external assessment, creating a sustainable service culture, enhancing colleague retention, benchmarking your organisation, demonstrating a marque of customer service excellence, providing unbiased expert feedback and ongoing service visits to keep you on track. It's a must for any customer-facing organisation.

Take a look at the full benefits of HA accreditation by following the link below!
https://hospitalityassured.com/about/the-benefits

Operational consistency will do more for customer loyalty than promotions or campaigns.  Hospitality Assured has over 20...
05/10/2026

Operational consistency will do more for customer loyalty than promotions or campaigns.

Hospitality Assured has over 20 years’ experience delivering consistency and customer loyalty in hospitality... keeping consistency, continual improvement and innovation at the heart of all you do.

Find out more about how we can help you achieve customer loyalty.
https://bit.ly/3rRIGUC

At our Hospitality Assured Awards, we spoke to some of our Hospitality Assured Community about how we have helped them r...
02/10/2026

At our Hospitality Assured Awards, we spoke to some of our Hospitality Assured Community about how we have helped them reach . Follow the link to see what they had to say on our YouTube channel... don't forget to like and subscribe whilst you're there!
https://www.youtube.com/watch?v=kmh78dtEupk

A collection of the Hospitality Assured community speaking about th...

Did you know, our Quality Accreditation mark is the standard for organisation across the Hospitality and tourism, Facili...
02/10/2026

Did you know, our Quality Accreditation mark is the standard for organisation across the Hospitality and tourism, Facilities management, Healthcare and Education sectors?

We work extensively with organisations across these four sectors to help them achieve service excellence and our prestigious Accreditation. Every organisation is unique, so our approach is tailored, from start to finish.

By understanding your organisation, we can capture the power of your teams, improve your business processes and provide personal support throughout the journey.

Helping your organisation to grow by enhancing the customer and team experience, is what we’ve excelled at for over 25 years.

Contact us for a free, confidential chat to find out more about what we do and the organisations we have helped achieve excellence... https://bit.ly/3PoQhTO

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23 Cottingham Way
Kettering
NN144PL

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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