Hospitality Assured

Hospitality Assured Hospitality Assured is the quality standard created by the Institute of Hospitality specifically for customer facing businesses.

Every business has the responsibility of meeting customer expectations in relation to the products and services they offer and how they are delivered. The Hospitality Assured Standard anticipates that its users will regularly evaluate their business activities and appraise their performance in a challenging and constructive fashion, thereby improving their customers’ service experience. It is the

only Standard within the Hospitality Industry that focuses on the customer experience and continuous improvement. The Standard is compiled in a fashion that allows it to act as guide for service excellence wherever customer facing services are delivered. It is not prescriptive and the 9 steps can be applied to a range of service environments. Organisations achieving Hospitality Assured are demonstrating that they are embodying outstanding performance and that in offering a service they make every effort to meet and exceed customer expectations. Such organisations show a willingness to constantly improve the service offer and where there has been a mismatch of expectations they have the capacity and desire to resolve service issues. The Standard is about working towards excellence in every aspect of service and business delivery.

🎉 Exciting news, Hospitality Assured community! 🌟 Our special Awards Celebration Summer Newsletter is now live on our we...
31/08/2026

🎉 Exciting news, Hospitality Assured community! 🌟 Our special Awards Celebration Summer Newsletter is now live on our website!

With highlights from our recent Hospitality Assured Awards, this special newsletter celebrates each and every one of our fantastic winners.

Follow the link to read: https://hospitalityassured.com/news/summer-awards-newsletter

A to last month when we visited the team at Caterlink Support Office and the Kent Schools Portfolio... Highlighting th...
28/08/2026

A to last month when we visited the team at Caterlink Support Office and the Kent Schools Portfolio... Highlighting the fantastic work they do to feed our young people.
To find out more about the work we do with organisations such as Caterlink, follow the link https://hospitalityassured.com/our-areas/education

Never underestimate what a team of motivated people can achieve. Our accreditation for Service Excellence helps deliver ...
27/08/2026

Never underestimate what a team of motivated people can achieve.

Our accreditation for Service Excellence helps deliver tangible benefits to your organisation’s bottom line, your customers and your employees!

With improved processes and operational efficiency, powerful and objective external assessment, creating a sustainable service culture, enhancing colleague retention, benchmarking your organisation, demonstrating a marque of customer service excellence, providing unbiased expert feedback and ongoing service visits to keep you on track. It's a must for any customer-facing organisation.

Take a look at the full benefits of HA accreditation by following the link below!
https://hospitalityassured.com/about/the-benefits

26/08/2026

In our latest news, read how Caterlink, one of the UK’s leading education catering specialists, has achieved Premier Hospitality Assured status, recognising its commitment to delivering high standards of food and service by providing nutritious, appealing meals to thousands of children every day across its education catering operations.

A great example of putting quality and the experience of young diners at the heart of education catering. 🍽️

Read the full story and find out more: https://www.instituteofhospitality.org/caterlink-premier-hospitality-assured/

Did you know the Hospitality Assured website features a growing collection of articles on quality, service excellence, a...
25/08/2026

Did you know the Hospitality Assured website features a growing collection of articles on quality, service excellence, and continuous improvement?

"The Excellence Reflex" explores how exceptional organisations cultivate a culture of doing the right thing by design.

Read the whole blog piece at the link below.
https://hospitalityassured.com/news/the-excellence-reflex

We’re delighted to announce that Caterlink has achieved Premier status following its 2026 Hospitality Assured assessment...
21/08/2026

We’re delighted to announce that Caterlink has achieved Premier status following its 2026 Hospitality Assured assessment.

The achievement recognises the commitment of colleagues across the business to delivering consistently high standards of service.

Premier status marks another important milestone in Caterlink’s Hospitality Assured journey and follows recognition as Hospitality Assured Team of the Year 2026.

Congratulations to everyone involved!

Find out more: https://hospitalityassured.com/news/caterlink-premier-status

Max Lawrence FIH and Trish Bennett from Hospitality Assured joined our friends at the Institute of Hospitality recently...
19/08/2026

Max Lawrence FIH and Trish Bennett from Hospitality Assured joined our friends at the Institute of Hospitality recently for their summer strategy day.

It was a great opportunity to connect with the IoH team, share ideas and look ahead to the priorities and opportunities for the year ahead!

Find out more about the IoH here https://www.instituteofhospitality.org/

When you take the journey towards ‘excellence accreditation’ with Hospitality Assured, the importance of colleague engag...
18/08/2026

When you take the journey towards ‘excellence accreditation’ with Hospitality Assured, the importance of colleague engagement becomes clear. Because happy teams, deliver a happy service which delivers straight to your organisation’s bottom line. Inspiring your teams and colleagues should be an everyday occurrence.

If you want to start your journey to excellence contact us and let’s get your journey started. https://hospitalityassured.com/how-we-assess

There are 9 steps to achieve Hospitality Assured’s Accreditation. Step 5 is Keep up the Good Work.Once the report and yo...
12/08/2026

There are 9 steps to achieve Hospitality Assured’s Accreditation. Step 5 is Keep up the Good Work.

Once the report and your scoring is received, each sub-step is backed up by a ‘strength’ and ‘areas for consideration’ that could be utilised within your business as an invaluable tool to help you on your journey to continuous improvement and excellence. Use the findings, the scores and the benchmarking opportunities to maximise the impact of the Hospitality Assured process within your organisation.

Contact us for a free, confidential chat to find out more about what we do and the organisations we have helped achieve excellence https://hospitalityassured.com/contact

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