05/08/2026
A seed was sown which has bloomed BIG change. 🌱💚
You might have noticed your Feverfew deliveries have been arriving looking a little different lately. That’s because after a looooong time deliberating, creating and fine-tuning, we’ve finally launched our brand new packaging (eek)!
We’re both very attached to the canvas bag and have been fighting its corner for years, but eventually we had to accept the reality that it wasn’t working for retail and perhaps wasn’t as useful as we’d first imagined.
It definitely splits opinion: some of you guys love the bag, and some of you pick up a pair of gloves at a show, pull them out and then return it immediately. 😆 It’s the canvas equivalent of marmite.
So here’s the deal: we’ve gone back to the drawing board with the help of Chloe Wooldrage Design and come up with something f r e s h.
🌱 An instantly recognisable tonal design for each of our core colours
🌱 Recyclable (of course)
🌱 A set-up which is easier to pack for online orders AND easier to display in your fave gift shops, garden centres and beyond
We’re transitioning from the classic packaging to this new jazzy arrangement so we’ll still be sending out bags in the meantime (we don’t do waste!), and in the future, you’ll be able to add the bag as a gift wrap option at checkout. 🫶
As proud gardening biz parents this feels like a scary but necessary change to get our name out there! So - what do you think? 💭
