Soho Equestrian

25/06/2026

Congratulations to sponsored rider Mari Durward-Akhurst Para Dressage Rider for being long listed for this summer World Equestrian Games. Fingers crossed all goes well for the final selection trial next week at Hartpury Equine International Events.

We are proud to have you as part of the Soho family.

Thrilled to have made the nominated entries list for the World Championships!!

I couldn’t have done it without the amazing team around me. A huge thank you to Athene, an incredible mare, Di for her support as owner, Romilly and Rob for their guidance and hard work, and of course my parents, sponsors, and supporters who have backed me every step of the way.

Feeling very grateful for all the support and encouragement we’ve had along the way.

Looking forward to taking part in the final selection trials next week 🤞🙏.

15/06/2026

Nobody really explains any of this when you start.

One minute you’re having a riding lesson, the next you’re discussing haylage quality, setting alarms for feed times and convincing yourself another saddle pad is a sensible purchase.

What would you add to the list???

10/06/2026

There’s a certain confidence that comes from knowing you’ve got the details right before you even get on.

Clean lines, a tailored fit, and competition wear that feels every bit as good as it looks.

Because looking smart never goes out of style.

22/05/2026

The heatwave is arriving. Lucky for you so have our Sleeveless Base layers.

Available in Mint and Navy.

17/05/2026

When we started working on menswear, we knew straight away we didn’t want it to feel too serious.

The best parts of riding, for us at least, have never been the polished competition moments. It’s the quieter side of it all - the early mornings, riding out, standing around the yard talking for hours, and feeling comfortable in what you’re wearing while you do it.

That’s the side of Soho we wanted this collection to reflect. Relaxed, easy to wear, and something that feels like it naturally belongs around horses and everyday life, not just for photos.

16/05/2026

The Sterling Jacket has fast become one of our favourites.

Clean lines, understated. Exactly what men expect.

13/05/2026

No Royal Windsor for us this year.

So we’re bringing something online instead.

Free worldwide shipping until Tuesday 19th May with code: FREESHIP.