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The winning pose! 📸Huge congratulations to the wonderful Rachael, the lucky winner of our Eczema Awareness Week Giveaway...
20/10/2026

The winning pose! 📸

Huge congratulations to the wonderful Rachael, the lucky winner of our Eczema Awareness Week Giveaway! 🎉

A big thank you to the fabulous The Bio-D Company, SilverGuard UK and Green People Organic for collaborating with us on this special giveaway! 🤲

Didn't win this time? Don't worry! We've got more exciting chances for you to win! 🎁✨

We're running not just ONE, but TWO giveaways this week! Head over to our pinned posts to find out how to enter. 👀

Good luck everyone! 🍀

From our kitchen table to British Beauty Week.Who knew a face cloth and a pillowcase could take us here!We’re rather exc...
08/10/2026

From our kitchen table to British Beauty Week.

Who knew a face cloth and a pillowcase could take us here!

We’re rather excited to be showcasing Lume by SilverGuard alongside 51 other brilliant women built brands.

Thank you Buy Women Built BritishBeautyCouncil for the opportunity 💛

2023: Ruby on the water after winning a world title.2026: Ruby in Team GB kit, heading to the Youth Olympic Games.Somewh...
21/09/2026

2023: Ruby on the water after winning a world title.

2026: Ruby in Team GB kit, heading to the Youth Olympic Games.

Somewhere between those two photos are a lot of early starts, long training days, wet kit and a lot of pasta!

At 15, she’s been selected to represent Team GB in sailing at Dakar 2026. Ruby, we know how much work sits behind that smile. We’re so proud of you. 💛

https://www.teamgb.com/article/athletes-selected-dakar-2026-youth-olympic-games/5aTQfBBBzRltXkQWvI8TyC?fbclid=PAdGRleAUUo6BwZG9mAmZkaWQWUOYbjdIIBM7Ev1gBp2VA8kzWAOdod2V4dG4DYWVtAjExAHNydGMGYXBwX2lkDzEyNDAyNDU3NDI4NzQxNAABp_eQdOum_TUSDRYYuYknGQomIx-whVq368jisP1gKgvqwQIoJwK4q1bHeLdu_aem_uiHktClt4iTgmrZ04hAKcw

4 amazing speakers Jennifer Austin | Hypnotherapist for Skin Conditions Rebecca Ebbage - Skin Healing Journey Karishma L...
17/09/2026

4 amazing speakers Jennifer Austin | Hypnotherapist for Skin Conditions Rebecca Ebbage - Skin Healing Journey Karishma Leckraz & Dr George Moncrieff

4 fantastic brands (although we may be slightly biased)

Not quite 4 hours

1 brilliant room full of people

And a bed that saw far more action than expected!

From serious conversations to an impromptu pillow fight, it was quite a morning.

This year’s Eczema Awareness Week is shining a light on the hidden burden of eczema. The physical, mental, emotional and financial weight that is so often unseen. We hope Beyond the Flare helped make this more visible.

Thank you to everyone who joined us and to our co-hosts Balmonds - Redefining Natural Skincare , Eczema Clothing and Olsson Scandinavia | Fragrance Free Haircare 💛

EczemaAwareness

Better knowledge, better skin health 💙Our skin works hard for us every single day, yet it’s often the part of our wellbe...
08/07/2026

Better knowledge, better skin health 💙

Our skin works hard for us every single day, yet it’s often the part of our wellbeing we think about last.

This World Skin Health Day, let’s celebrate healthy skin through simple everyday choices, whether that’s caring for sensitive skin, supporting your skin barrier or just giving your skin a little more kindness.

https://worldskinday.org/

SkinHealth SilverGuard

Proof we left the office.Spent yesterday afternoon at the Wayflyer Visionaries Summit and loved every minute.Insightful ...
04/06/2026

Proof we left the office.

Spent yesterday afternoon at the Wayflyer Visionaries Summit and loved every minute.

Insightful panels, honest founder conversations, and plenty of reminders that the best brands are built by truly understanding the people they serve.

Left feeling inspired, energised and with a notebook full of ideas. Thank you for the invite.

Trying to keep up with social media trends as a founder feels a bit like being handed homework by the internet every wee...
28/05/2026

Trying to keep up with social media trends as a founder feels a bit like being handed homework by the internet every week. And we’re a little late to this one.

Apparently our bedding needs to speak to LinkedIn, TikTok, Gen Z, Millennials and even toddler (of their parents) and somehow still sound like SilverGuard.

Truthfully, positioning SilverGuard is tricky, because the person buying for eczema prone skin is different to the boutique hotel buyer, who’s different to the beauty customer,who’s different to the sleep deprived parent.

Same product.
Different audience.
Different conversation.

Canva AI may have had a little too much fun with this one

Which slide is the most accurate and speaks to you!?

SleepBetter MarketingHumour CanvaAI SilverGuard

If it’s good enough for the Harry Kane to travel with his own bedding, it’s probably good enough for the rest of us too!...
18/05/2026

If it’s good enough for the Harry Kane to travel with his own bedding, it’s probably good enough for the rest of us too!

Apparently the England Football Team are taking their own bedding to help recovery and performance. Meanwhile the rest of us are crossing our fingers when we travel.

Maybe it’s time hotels offered:
- Skin friendly bedding upgrades
- ⁠Allergy conscious rooms
- Fresher sleep environments
- Better sleep, full stop

Because modern luxury isn’t just a fancy minibar, it’s waking up feeling rested and with happy skin💚

LuxuryTravel SilverGuard

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