05/10/2023
Let's discuss the true cost of launching a fashion brand. Money can be a sensitive topic, but it's important not to avoid conversations about it if you want to build a profitable business. Imagine you're driving a car and need to get from point A to point B. You would plan your route, consider how much fuel you have, and decide if you need to stop to refill the car. You would also think about the money you have for the refill and if you need to buy drinks and snacks along the way. Anything less than that would be considered impractical, right?
Now, think about your journey in starting a fashion brand. What is your planned route from being a startup brand to becoming a successful multimillion-dollar empire? Have you thought about your investment and what you'll need money for?
There are obvious expenses such as production, marketing, and PR, as well as overhead costs like phone bills, electricity, and computers. However, there are also hidden expenses that newcomers to the industry might not be aware of. These include product development, sourcing and attending events, training and consulting, logistics and travel, and the cost of recruiting your staff.
You may have heard stories of brands launching with just a few hundred pounds, and it is possible depending on your level of preparation, the product you're bringing to market, and your business strategy. However, according to Make it British research, 50% of brands spent over 15k for their launch.
I would love to hear about your own experience and how much you have spent or are planning to spend for your launch. We also have a blog post on our website that expands on this subject. Feel free to follow the link in our bio to read more.