So Loved

Bamboo Baby & Matching Sibling Sleepwear
Soft on skin. Big on love. Beautiful bamboo sleepwear for sensitive little ones.
✨ Join the waitlist!

Sibling Matching | Gift-Ready | UK Designed

25/12/2025

Merry Christmas 🎄

08/12/2025

They laughed at this one so much 🥰

04/12/2025

Your tree looks pants!

Last year the elf put all their boxers on the tree.

This year, he’s complimented our new stockings and decided to cover the whole room in socks to help decorate 🙈 They’re everywhere. Even hanging on the lights!

17/10/2025

Current mood! Who is with me? 👀

01/05/2025

Meet the So Loved crew!
(or at least our Barbie box version - I know we’re a little late with this one…)

Me: chocolate fuelled, Senior Event Producer by day sleepwear-obsessed by night
Oscar: dinosaur connoisseur + chief print picker
Joshua: softness tester + music lover
We all love cuddles, movie nights and going on holiday!

This little brand started with big love, sensitive skin and two boys who just couldn’t find PJs that fit right, felt good, or looked beautiful. So, we made our own!

Thoughtfully designed, road-tested by real (chaotic) life, and made for the little ones you love most.

We’re not quite ready to launch but this is the start of our story. And we’re so happy you’re here for it.

Stick around. It gets cosy from here 🤍

30/01/2025

Happy Luna New Year! The boys have been teaching me Chinese on the way home today 🥰

I’m the What animal are you? Swipe 👉 to see what it says about you. Of course I’m the 🐷 🤣

🍉

22/12/2024

🦆REVENGE!🦆

Day 22 of Elf on the Shelf: Things took a wild turn this morning. I set Magical up for a nice, peaceful pond moment with the ducks, but apparently, Magical had a party!

The boys insist it was ALL the elf’s doing. Bread crumbs everywhere, a deeper pond, and now my sink is Toy Island. 😅🦆✨ Swipe 👉 to see the chaos.

Revenge ideas welcome because Magical might need a little payback! Thinking he might:
🧽 Take a ‘cleaning’ day and leave the boys some sponges?
🎄Stick tattoos on their head?
🎅 Or maybe hold their snacks hostage?

Drop your best revenge ideas below!

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London

Website

http://www.soloved.co.uk/

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