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ARAAD Jewellery, fashion retailer & social enterprise

Imagine DUA LIPA in an ARAAD gown. ✨Serment — where structured drama meets soft, floral lace.The cape-sleeve silhouette,...
27/09/2026

Imagine DUA LIPA in an ARAAD gown. ✨

Serment — where structured drama meets soft, floral lace.

The cape-sleeve silhouette, the keyhole neckline, the concealed detailing at the back — every element crafted with the same sustainable, considered approach that defines Maison d’Amour.

Serment — from Maison d’Amour: The Bridal Edit.
Discover the full collection via the link in our bio.

Serment
BridalCouture BridalFashion SustainableFashion LuxuryBridal bridal inspiration Dua lipa

What if Selena Gomez were an ARAAD bride? ✨A vision in Lumière — where delicate lace, considered details and timeless el...
24/09/2026

What if Selena Gomez were an ARAAD bride? ✨

A vision in Lumière — where delicate lace, considered details and timeless elegance come together.

From the intricate lacework to the sustainable craftsmanship, every detail is designed to make the moment feel entirely your own.

Lumière — from Maison d’Amour: The Bridal Edit.
Discover the full collection via the link in our bio.


BridalCouture BridalFashion SustainableFashion LuxuryBridal Selena Gomez BridalInspiration

What if Jemima Goldsmith was an ARAAD bride?Inspired by her timeless sense of style, we imagined Jemima in Étoile — a ce...
19/09/2026

What if Jemima Goldsmith was an ARAAD bride?

Inspired by her timeless sense of style, we imagined Jemima in Étoile — a celebration of elegance, grace and effortless sophistication.

A bridal look where class meets contemporary beauty, created for the woman who carries her own sense of style with confidence.

Étoile — The ARAAD Bridal Collection.
Elegance · Class · Grace · Sophistication · Timeless · Refined · Bridal Elegance · Contemporary Beauty · Luxury Bridal · Modern Romance · Graceful · Statement · Couture · Timeless Beauty · Bridal Style · Refined Glamour · Vogue · Magazine

LUMIÈRE — Made to be remembered.A dress that catches the light, holds the room, and lets every detail speak for itself.L...
14/09/2026

LUMIÈRE — Made to be remembered.

A dress that catches the light, holds the room, and lets every detail speak for itself.

Lumière brings a refined sense of bridal elegance through thoughtful detailing, graceful movement, and a finish that feels effortlessly special.

For the bride who wants her dress to feel timeless, but never ordinary.

Maison D’Amour — The Bridal Edit.
Lumière — now live.


Araad, Araad atelier, maison d amour, bridal couture, collection, wedding, civil ceremony, lumiere

MAISON D’AMOUR — SERMENTSome dresses are made to be remembered.Others are made for the promises that become a lifetime.S...
29/08/2026

MAISON D’AMOUR — SERMENT

Some dresses are made to be remembered.
Others are made for the promises that become a lifetime.

Serment is a study in quiet romance — where graceful detailing, refined craftsmanship and an effortless silhouette come together in a piece made for one of the most meaningful moments of her life.

A bridal expression that feels timeless, intimate and unmistakably hers.

The next piece from ARAAD Atelier’s Maison d’Amour — The Bridal Edit.

Serment — now live.

bridalwear bridalcouture serment araad atelier whites civil ceremony

MAISON D’AMOUR — CHAPTER IThe first look of Maison d’Amour begins with a dress made for the moment she has always imagin...
22/08/2026

MAISON D’AMOUR — CHAPTER I

The first look of Maison d’Amour begins with a dress made for the moment she has always imagined.

Delicate details, considered craftsmanship and timeless elegance come together in a silhouette designed to make an entrance — without ever taking away from the woman wearing it.

The first piece from ARAAD Atelier’s bridal collection, created for the beginning of something beautiful.

Discover Maison d’Amour.

Chapter I — now live.


Araad atelier, bridal, whites, Maison d’Amour

Every creation has a beginning. Ours begins with people.Behind every embroidered detail, every carefully set stone, ever...
09/08/2026

Every creation has a beginning. Ours begins with people.

Behind every embroidered detail, every carefully set stone, every refined silhouette, and every handcrafted finish is a story of dedication, patience, and purpose.

At ARAAD Atelier, we believe true luxury is never rushed. It is shaped by skilled artisans whose expertise has been nurtured over generations. Many of these artisans are talented women whose craftsmanship not only preserves heritage but also creates meaningful opportunities, financial independence, and a future built on skill and dignity.

Our commitment extends beyond beautiful design.

We embrace thoughtful craftsmanship over mass production, creating pieces that are meant to be treasured rather than replaced. Whether it’s a statement jewellery piece or a timeless wardrobe essential, every creation is designed with longevity in mind—encouraging conscious choices and reducing unnecessary waste.

For us, sustainability isn’t a trend. It’s a responsibility.

It’s about honouring the hands that create, respecting the resources we use, and designing pieces that transcend seasons. Every purchase supports a more ethical approach to luxury one where people, craftsmanship, and the planet are valued equally.

Because the most meaningful luxury isn’t defined by a label.
It’s defined by the lives it touches, the traditions it preserves, and the legacy it leaves behind.

Timeless by design. Thoughtful by choice. Crafted with purpose.

Address

Selfridges, Bond Street
London
W1A1AB

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