Irina Liechti Design

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13/04/2026

Now booking for May ✨

A new month, a fresh set of appointments —
designed with intention, detail, and your vision in mind.

Enquire via DM or book through the link in bio.

04/04/2026

While the primary logo tells the full story, the submark is where the brand truly centers itself.

Designed to be the "seal of quality" for Gildra Pilates Studio, this circular emblem represents the continuous flow of movement. It’s the finishing touch—perfect for social media profiles, wax seals, or a subtle detail on studio equipment.

By stripping back the layers, we’re left with the core of the brand: a delicate balance of form and fluidity. It’s a quiet reminder that even the smallest details can hold the most strength.

How do you feel about this minimalist approach for a wellness brand? 🧘🏽‍♀️

02/04/2026

Finding the balance between strength and serenity for Gildra Pilates Studio. 🌿✨

The goal was to create a visual identity that mirrors the Pilates practice itself—precise, intentional, and grounded. We paired a high-contrast serif with soft, organic textures and a muted, earthy palette to evoke a sense of calm from the first touchpoint.

A brand that breathes. What do you think of this olive and cream pairing?

WellnessBranding

23/03/2026

Still creating imaginary branding while I wait for that dream sports client to slide into my DMs. 🏃‍♀️💨

Here’s the thing:
I don’t just design brands.
I live the sport behind them.

I’m Irina—brand designer, licensed run coach, and ultramarathoner.
I’ve paced local 5Ks and pushed through 110K in the Welsh mountains.
And along the way, I learned that whether you’re chasing a finish line or building a brand, the formula is the same:

Resilience. Discipline. Vision.

Now I’m bringing those two worlds together.
My running shoes + my design studio = visual identities built for speed, endurance, and real connection.

So if you’re a run club that needs a community-driven look, or a sports brand ready for a high-performance refresh, let’s talk.

I’m ready to help you show up strong—online, on the course, and at every mile in between.

📍 DM me to make your brand the one everyone’s chasing

13/03/2026

Combining my worlds! Creating imaginary branding until I land my dream client in the sports world.

I’m Irina a brand designer and licensed run coach. Running has taught me that the best results come from resilience, discipline, and a clear vision.

Now, I’m bringing that mindset to your brand. Whether you’re a run club or a sports brand, let’s create a visual identity that’s as unstoppable as you are.

Ready to make your mark? Let’s build something that wins. DM me! 📩

09/03/2026

Creating imaginary branding until I land my dream client in the sports world. ⚡️

I’m Irina—a brand designer, licensed run coach, and ultramarathoner. From local 5Ks to an epic 110K in the Welsh mountains, running has taught me that the best results come from a mix of resilience, discipline, and a clear vision. ⛰️

I’m combining my life in running shoes with my life behind the screen to build visual identities that move as fast as you do. Whether you’re a run club looking for a community-driven identity or a sports brand ready for a high-performance refresh, I’m ready to help you smash your goals.

Ready to elevate your club or brand’s visual game? Let’s build something that stands out at the finish line. DM me to start the conversation! 📩

08/03/2026

Happy International Womens Day 🤍

̇nternationalwomensday

07/03/2026

Hey there! 👋 I am Irina, if you’re new here—welcome! I'd love to know you! Drop a comment below and tell me: Who are you and what brought you here?🫶🏽

03/03/2026

Ich habe meinen kostenlosen Guide für eine herausragende Marke jetzt endlich auch auf Deutsch verfügbar gemacht! 🎉

Für wen ist dieser Guide?

Perfekt für dich, wenn:

· Dein Logo nicht die richtigen Kunden anzieht
· Du dich im Markt unsichtbar fühlst
· Du strategische Klarheit suchst
· Du von "gut" zu "außergewöhnlich" wachsen willst

Was du im Guide lernst:

· Deine Marke an 5 Säulen messen
· Chancen erkennen, die andere übersehen
· Mit kleinen Hebeln große Wirkung erzielen
· Den nächsten Schritt strategisch wagen

❗Link im Profil ❗

27/02/2026

First look at the colour palette for Natalie Engler Rechtsberatung
i 🎨

The harmonious palette combines warm beige tones with coordinated greens—creating an inviting yet professional atmosphere. This balanced mix is designed to radiate confidence and support clear, well-structured communication.

More to come soon (logos loading... 👀)

20/02/2026

The second piece of the puzzle. Introducing the secondary logo—a softer, more expressive counterpart to the primary logo.

19/02/2026

The Architecture of Beauty: A Brand Identity for Ophelia

Part 1 - The Primary Logo ✨

In the age of overly styled beauty, how does a specialist of quiet precision stand out? For Ophelia, the answer was to build a world of calm confidence.

Today, we share only the cornerstone: the primary logo. This high-contrast serif is a precise instrument—its elegant letterforms signaling expertise before a single word is spoken.

The secondary logo and full identity will follow in a few days, expanding this language of restraint. The result is more than a logo. It's the beginning of a cohesive brand ecosystem, positioning Ophelia as the definitive destination for considered beauty.

Role: Brand Strategy, Visual Identity, Logo Design
Designer: Irina, Kay Studio Co
Year: 2025

Address

London

Website

http://irinaliechti.com/

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