15/07/2024
Thank you sp much to each and every one of your for your uplifting messages and generous words of support following our announcement last week. They have been increasingly touching, kind and meaningful ♥️
To reiterate, this really isn’t goodbye or the end for The Bias Cut. It is simply the end of an era, with another hugely exciting one at already in full swing .
But SS24 has indeed marked our last ‘new season’ for now, so we won’t be restocking current season or introducing a new collection in the autumn. So the time really is NOW to shop your favourite styles in our SALE before they go 🛍️
I also want to take a moment to thank my family for their unwavering support, trust and belief in what we’re doing, the decisions we’ve made, and our overall mission. As many of you know, my mum Marilyn (pictured here) has always been my inspiration. And my family - including my own, David my husband-to-be, and his family (I’ve been with David for 10 years so they have also seen it all!) - have been by our side, rooting for and championing us every step of the way. And they continue to do so as we shift focus to ♥️
There’s still a long way to go to eradicate ageism and create a truly age-inclusive society, but we are on case, and have so many exciting projects and campaigns we can’t wait to share. So please do follow us at for all the latest
And if there’s was ever a sign that the time is right to embark on our next stage, it’s that my mum now laments she has TOO many clothes, rather than the opposite 😉
Jacynth, Founder x
