GOODHOOD

GOODHOOD Selected Goods for the Independent Mind since 2007. The Goodhood Store opened its doors on a backstreet in Hoxton, Shoreditch in September 2007.

Started as a self initiated, self funded project to curate some of the finest clothing collections and objects from around the world, it's initial purpose was to support like minded brands from around the world who shared our ideas of independence, exclusivity and quality. Shortly there after came the webstore which has grown to becoming an industry leading website and along with the store carries

some of the worlds most prestigious lines. An ongoing collaboration with R. Newbold started in 2008 and reaching into it's 4th year has been an integral part of defining the Goodhood Store aesthetic; each season a capsule collection is produced offering The Goodhoods Stores own take on the effortlessly style now synonymous with the store. In December 2010 the store expanded onto 2 floors so that dedicated space could be offered to both men and women. Early 2011 saw the opening of a new studio space called The Goodhood Workshop housing our own offices as well as an exhibition space in conjunction with Galeries Goldsein (G.A.G), which plays host to new and thought provoking exhibitions as well as one off launches like the U.K launch of the Carhartt Heritage line. The Goodhood Store remains unique in it's brand identity, it's culture, it's level of service and as a space men and women can both find the best of a worldwide curated selection of goods.

Goodhood Worldwide.Considered layers.Everyday essentials.
05/06/2026

Goodhood Worldwide.

Considered layers.
Everyday essentials.

Introducing ARCS London. Founded by Alice Lowena in 2020, the brand bridges technical design and everyday wear through m...
03/06/2026

Introducing ARCS London.
 
Founded by Alice Lowena in 2020, the brand bridges technical design and everyday wear through modular clothing, innovative fabrics and considered accessories.
 
Built with purpose. Designed to last.

We had the pleasure of welcoming  to Goodhood for the latest edition of Good People. Co-founder of NorthSouth Records, o...
02/06/2026

We had the pleasure of welcoming to Goodhood for the latest edition of Good People. Co-founder of NorthSouth Records, one half of Brainsurfers and a resident at Half Baked, Sam has built a reputation as one of the most respected selectors around, with a sound shaped by years spent digging far beyond the obvious.
 
Having started DJing at just 12 years old, his approach is rooted in curiosity and digging rather than genre, drawing together everything from house and techno to reggae, soul, funk and hip-hop. The result is a style that feels deeply personal, blending unexpected records, rolling grooves and moments of pure surprise into sets that always tell a story.

For the look, Sam wears the C.E Cav Empt Overdye Fk Pattern Shirt in Pink layered over the b.Eautiful Critters T-Shirt in White, paired with the Heresy Trellis Shorts in Black Check and finished with the Diemme Cornaro Gomma in Black Leather. A fit that balances playful graphics, technical detailing and understated utility.

Our Good People series highlights the most stylish movers and shakers in our community. If you want to be featured, comment below, and if you’ve got the steez, we’ll invite you down to shop.

We had the pleasure of welcoming  the NYC trio made up of Grace Dumdaw and twin brothers Lance and Matthew Tran, whose g...
27/05/2026

We had the pleasure of welcoming the NYC trio made up of Grace Dumdaw and twin brothers Lance and Matthew Tran, whose genre-warping blend of alternative, jazz, electronic and indie sounds has quickly made them one of the most exciting new bands coming out of New York, into Goodhood for a style drop and catch-up.

Be sure to keep up with their latest releases and live shows as the trio continue carving out a lane entirely of their own, blending raw emotion, eclectic influences and a deeply collaborative spirit that feels impossible to pin down.

For the look, Grace wears the Gemma Top in Grey, paired with the Brain Dead Type 00 15oz Selvedge Denim Pant W in Washed Indigo and layered with the Observe Seersucker Plaid Shirt in Brown Blue. Accessories come courtesy of the Portal Planar Lightweight Cap in Beluga and the DIRT Range Mules in Khaki Green; an easy balance of playful layering and utilitarian comfort.

Matthew wears the .dala Wrap Top in Pure Cashmere with the matching DALA Isle Jean Full in Pure Cashmere, styled alongside the Lili Curia BEAU Loafer in Wine Leather. Finishing touches arrive via the BoTT Shattered Skull Cap Beanie in Pink and the AKILA Psyche in Black/Pink; a look that feels refined, experimental and quietly offbeat.

Lance wears the .research Celtic Hood in Ash, paired with the M2413 Belt in Cow Pony and the George Cox Ripple Hatton in Black/White Speckled Pony. Accessories are completed with the Retrosuperfuture Cherry in Black; a fit that channels punk attitude through a textured, contemporary lens.

Our Good People series highlights the most stylish movers and shakers in our community. If you want to be featured, comment below, and if you’ve got the steez, we’ll invite you down to shop.

Visual Research 059.
26/05/2026

Visual Research 059.

The Slacker Pant is one of our signature styles, built for true slackers, grafters, grifters and people who’ve somehow m...
22/05/2026

The Slacker Pant is one of our signature styles, built for true slackers, grafters, grifters and people who’ve somehow managed to navigate life without doing too much.
 
The trousers are 100% Garment Dyed Cotton with an elasticated waistband for maximum comfort. Subtle details like the Goodhood Worldwide tag on the back pocket complete the design.

The leopard iteration has quickly become a firm favourite around here.

Originally designed in 1949 as Case Study House No. 8, the Eames House became more than a landmark of Mid-Century Modern...
21/05/2026

Originally designed in 1949 as Case Study House No. 8, the Eames House became more than a landmark of Mid-Century Modern architecture. Built by Charles and Ray Eames as both home and studio, the Pacific Palisades property reflected their wider philosophy around design, technology and everyday living. 
 
Constructed from prefabricated materials developed during the Second World War, the house balanced industrial structure with warmth, light and openness. Its modular steel frame, coloured panels and flowing interior spaces embodied the couple’s belief that design should quietly improve the experience of daily life.
 
Today, the Eames House remains one of the clearest expressions of Charles and Ray’s wider legacy, which extended far beyond furniture into film, graphics, exhibitions and cultural exchange. Through the newly established Charles & Ray Eames Foundation, their family continues preserving not only the house itself, but the optimistic and deeply human approach to design that shaped it.

Stepping into Goodhood this week: , the genre-defying artist and performer whose unapologetic creativity and magnetic pr...
19/05/2026

Stepping into Goodhood this week: , the genre-defying artist and performer whose unapologetic creativity and magnetic presence continue to push boundaries across music and fashion alike. We caught up for a style drop, a quick chat and a closer look at the pieces currently shaping their rotation.
 
From powerful live performances to emotionally charged releases, Lucky Love brings a distinctive energy to everything they touch. Equal parts theatrical and intimate, their evolving creative world is one that keeps audiences locked in, making them a name to watch both on and off the stage.
 
For the look, Lucky Love wears the Love Me Cap in Acid Grey alongside the Eyewear Cohen in Brushed Silver / Transparent Grey Lens, layered with the Jessie Button Up in Beige and the Checked Fringe Shirt in Blue. Accessories come courtesy of the Soft Boston in Baby Pink Plain, while the .uk Klim in Granola-PUMA Black grounds the fit with a subtle sport-inflected edge; a look that balances playful texture with understated statement dressing.
 
Our Good People series highlights the most stylish movers and shakers in our community. If you want to be featured, comment below, and if you’ve got the steez, we’ll invite you down to shop.

We had the pleasure of welcoming  - the Grammy-nominated DJ, producer and environmental scientist whose uplifting blend ...
11/05/2026

We had the pleasure of welcoming - the Grammy-nominated DJ, producer and environmental scientist whose uplifting blend of house, disco and soulful dance music has made her one of the most influential selectors on the global circuit, into Goodhood for a style drop and catch-up.

Be sure to check out her latest releases and sets, where her feel-good energy and deep musical knowledge continue to light up dancefloors worldwide, always one to keep on rotation.

For the look, Jayda G wears the Heart Longsleeve Tee in Undyed layered over the Baserange Heart Tank in Black, paired with the Fortune W.W.D Mesh Pocket Shorts in Olive and Merrell 1TRL Moab 2 Slide Ltr Woven Se in Stucco. Accessories come courtesy of the Oakley Masseter in Trans Sand/Prizm Peach and the Soft Boston in Avocado Pull-up; a fit that blends technical comfort with an effortless off-duty feel.

Our Good People series highlights the most stylish movers and shakers in our community. If you want to be featured, comment below, and if you’ve got the steez, we’ll invite you down to shop.

Film and design running in parallel.  Mike Mills moves between record sleeves, suburban portraits, and feature films wit...
06/05/2026

Film and design running in parallel. 
 
Mike Mills moves between record sleeves, suburban portraits, and feature films without shifting tone.

Address

London

Opening Hours

Monday 11am - 6:30pm
Tuesday 11am - 6:30pm
Wednesday 11am - 6:30pm
Thursday 11am - 6:30pm
Friday 11am - 6:30pm
Saturday 11am - 7pm
Sunday 12pm - 6pm

Telephone

+442077293600

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