By Wale Adeyemi

The London based label run by designer/ stylist Wale Adeyemi has notched up a few landmark achievements in its 18 year history, but now begins a new chapter, launching its very first own-label store and gallery. Based in East London - Wale’s spiritual home – the new space will not be a homage to the designers eventful career – (stylist for the Beckhams, Creative Director for New Era, originator of much copied screen print hoodies and caps) but rather it’ll focus on the future – with a new collection and a new generation of musicians, DJ’s, filmmakers and other visual artists coming in to the mix. One of the youngest people to be awarded an MBE - for services to fashion in 2008 - Wale is used to challenging expectations. As a brand B-side is a amalgamation of influences, often conflicting with the preconceived notions of streetwear; ‘Growing up I was inspired by all sorts of things – style-wise I loved American sports wear and workwear, but I also loved what was happening with hip hop clothing too. I loved British tailoring as well as the styles that just kept coming out of the underground UK club scene’, explains Wale. ‘B-side is about all those influences. I call it a street wear brand because to me all those things are part of streetwear – from Punk to skate, to hip hop – mixing all those elements up in fresh ways is what B-side has always been about’. Press Enquires: [email protected]
Sales Enquires: [email protected]

B-side by Wale Store is on 58 Hanbury Street, E1 5JL London. 0207 4260764