By Wale Adeyemi

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By Wale Adeyemi

Wale Adeyemi is a UK fashion brand, specialising in men’s & women’s streetwear - including hats, hoodies

The London based label run by designer/ stylist Wale Adeyemi has notched up a few landmark achievements in its 18 year history, but now begins a new chapter, launching its very first own-label store and gallery. Based in East London - Wale’s spiritual home – the new space will not be a homage to the designers eventful career – (stylist for the Beckhams, Creative Director for New Era, originator of

much copied screen print hoodies and caps) but rather it’ll focus on the future – with a new collection and a new generation of musicians, DJ’s, filmmakers and other visual artists coming in to the mix. One of the youngest people to be awarded an MBE - for services to fashion in 2008 - Wale is used to challenging expectations. As a brand B-side is a amalgamation of influences, often conflicting with the preconceived notions of streetwear; ‘Growing up I was inspired by all sorts of things – style-wise I loved American sports wear and workwear, but I also loved what was happening with hip hop clothing too. I loved British tailoring as well as the styles that just kept coming out of the underground UK club scene’, explains Wale. ‘B-side is about all those influences. I call it a street wear brand because to me all those things are part of streetwear – from Punk to skate, to hip hop – mixing all those elements up in fresh ways is what B-side has always been about’. Press Enquires: [email protected]
Sales Enquires: [email protected]

B-side by Wale Store is on 58 Hanbury Street, E1 5JL London. 0207 4260764

01/08/2026

Outtakes from a recent editorial.
Featuring our Second Life Tie.
Styled by Noemie Schelbert
Photography by Elliot James Kennedy

📌Explore our tie collection through the link in bio.

28/07/2026

Landing tomorrow. The LP Jean.

Individually customised with hand-applied denim patchwork, every pair carries its own unique finish. Designed to age, wear and evolve over time.

Produced in an extremely limited run. Once they’re gone, they’re gone.

23/07/2026

Navigating the city, one step at a time.
Built for the everyday journey.

16/07/2026

Different frequency. Same energy.
The VINNIE Tee returns in fresh colourways tomorrow.
Tap in before they’re gone.

14/07/2026

Paris, in passing.
A series of moments from Fashion Week.

07/07/2026

Built for the streets. Inspired by the game.
Our signature denim football returns, wrapped in Wale Adeyemi graphics that carry the spirit of movement, community and self-expression.
From London to the world—football is more than 90 minutes⚽
Repost from Known Source

30/06/2026

Last night in Paris.
Captured between quiet streets and Fashion Week crowds.
Different city. Same DNA.

📸 Saffron Liberty catches the vibe in the heat.

26/06/2026

Camera Roll Fits — a closer look into our backstory, and how we exist in the same space, but across different periods. The evolution continues, mixing old & new. Can you spot the archive slides in this carousel? 🎥

25/06/2026

Where tailoring meets the pavement. Where heritage meets now.

24/06/2026

How it started/ how’s it going we’ve dug in the crates with this. Throwback image of singer songwriter - e wearing the mad love tee this image dates back to 1998 - fast forward tom2026 relived festival JD CLIFFE & Areej Noelle . Mad love✌🏾

Address

London

Website

https://waleadeyemi.com/

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