LMj LMj

Melbourne founded. German made. London based. (Since 2015)

Ethical. Avant-Garde. Finest Slow was founded in 2015, in Melbourne, AU. LMj. Ethical.

With the quest for sustainable, practical multifunction and the aim to create zero waste clothing, the brand LMj. It explores the reinterpretation and values of clothing and its cultural origin. Our design aesthetic lies in self-expression, finding an identity and social acceptance. The garments we make are designed with love and respect for nature, the beauty of all races and genderless qualities

. We educate ourselves by taking inspiration from ancient cultures and artisan craft. Our products are all handmade from raw and recycled fabrics and naturally dyed. We transform sustainability, simplicity and practicality into challenging avant-garde fashion. With a stance against fast fashion, we use design as a tool to promote social change in society, empower diversity, and create a more sustainable future within the fashion industry. We communicate our respect towards people from other cultures, indigenous people and people with individual differences. With our work, we try to find new ways that could save our planet. We showcase our collections internationally, share our skills and build respect for the equality of all humankind. We are going to support local communities as we grow - we don’t celebrate fame! Avant-Garde & Finest Slow Fashion. Melbourne Founded.

Long time no see. We’re currently relaunching our brand with new twists and shapes. However we’ll be back very soon. Hav...
07/06/2025

Long time no see. We’re currently relaunching our brand with new twists and shapes. However we’ll be back very soon. Have a fabulous weekend, everyone. 🤍

06/02/2022

We trust in our unique design aesthetic inspired by nature 🖤

avant-garde fashion illustration 🖤
20/11/2021

avant-garde fashion illustration 🖤

The story behind someone’s look is so much more powerful than just the appearance itself 👀 Clothing means so much more t...
14/11/2021

The story behind someone’s look is so much more powerful than just the appearance itself 👀
Clothing means so much more than just the fact of being on-trend or looking stylish. Apparel acts like a shelter for every one of us to give us comfort and acceptance in society! We would like to stand up for all those people who think they’re not good enough or who struggle to fit into society. Believe in yourself and, most importantly, love yourself! Everyone is different, everyone is beautiful, everyone is unique!
We use design as a tool to drive positive change, empower diversity and create a more sustainable future within the fashion industry.
We currently are working hard on our upcoming collection ‘SHELTER’ - which we’re excited to showcase at NYFW
Please visit our website for further info lmjethical.com

Digital illustration of one of our favourite outfits from a previous collection 💛                                       ...
12/11/2021

Digital illustration of one of our favourite outfits from a previous collection 💛

There’s nothing wrong with you - maybe it’s just really difficult to exist within a system that was not designed to supp...
11/11/2021

There’s nothing wrong with you - maybe it’s just really difficult to exist within a system that was not designed to support a spirit like yours - celebrate being different 🖤

Happy Halloween 🎃
31/10/2021

Happy Halloween 🎃

The shapes of nature are the roots of our inspiration 🤎
10/09/2021

The shapes of nature are the roots of our inspiration 🤎

We don’t need to post rainbow colours to show acceptance - it’s common sense to us that love belongs to everyone of us. ...
24/06/2021

We don’t need to post rainbow colours to show acceptance - it’s common sense to us that love belongs to everyone of us.
Love = Humanity 🖤

We are grateful for Germany implementing a new supply chain law against exploitation called  . It forces companies to pr...
12/06/2021

We are grateful for Germany implementing a new supply chain law against exploitation called . It forces companies to produce their products in a complete non-abusive and sustainable way; to protect human rights. This law was long overdue after many horrible disasters occurred - one was the collapse of the Rana Plaza building in Dhaka in 2013. ‘Made in Germany’ becomes valuable again. 🙌

Utterly diverse - that’s what we like and who we are 🤎🤍🖤
18/05/2021

Utterly diverse - that’s what we like and who we are 🤎🤍🖤

We think circular and aim to reduce our small ecological footprint right from the beginning. We produce only locally, so...
28/04/2021

We think circular and aim to reduce our small ecological footprint right from the beginning. We produce only locally, source sustainably and care about the people who wear our pieces.👣 Happy Wednesday.

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London

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