05/04/2026
Last week a designer came to us with a product she’d been developing for months.
Then we asked for the retail price.
She went quiet. Said she’d rather not share that yet.
We understood — most founders think it’s a negotiation tactic. That if they say £2000, we’ll reverse-engineer the cost to match.
It isn’t.
When we know your retail price, we know what materials are viable, what construction is appropriate, whether we can actually deliver what your customer will expect at that price. We also know whether we’re the right manufacturer for this project at all. Not every project fits what we do — and we’d rather say that early.
Have you ever been in her position? Tell me what stopped you.
