Emma Willis

Emma Willis We have been on the historic Jermyn Street, specialising in bespoke and ready-to-wear shirts since 1999.

Adhering to traditional English shirt-making techniques, we use luxurious cottons and linens and employ skilled local craftspeople.

I was honoured  to present a Trophy to the winners of The Kensington Palace Stakes with Gareth Southgate and Heather Sma...
19/06/2026

I was honoured to present a Trophy to the winners of The Kensington Palace Stakes with Gareth Southgate and Heather Small MBE | M People at Royal Ascot this week, by kind invitation of His Majesty’s Representative in support of our charity Style for Soldiers. It is wonderful how the Trustees of this world famous racing and social event use it also as a platform to showcase small charities and volunteers.

Making clothes for the most elegant AND appreciative people is a great pleasure for us all. Oliver arrived for his appoi...
18/06/2026

Making clothes for the most elegant AND appreciative people is a great pleasure for us all. Oliver arrived for his appointment today in our Mayfair atelier in his Emma Willis bespoke navy polo, hand monogrammed in self colour and our neighbour perfectly cut trousers . By kind agreement I had to capture as they worked so well together and such a great look.

What better company could I have at Ascot today, Style for Soldiers friends James, Garth and Alex modelling our shirts, ...
17/06/2026

What better company could I have at Ascot today, Style for Soldiers friends James, Garth and Alex modelling our shirts, ties and between you and me, our Summer boxers!

What better company could one have at Ascot today, Style for Soldiers friends James, Garth and Alex modelling our shirts...
17/06/2026

What better company could one have at Ascot today, Style for Soldiers friends James, Garth and Alex modelling our shirts , ties and between you and me our Summer boxer shorts.

How exciting it is to see that sudden bright blue of a kingfisher's wings flashing past so fast you are not sure if you ...
12/06/2026

How exciting it is to see that sudden bright blue of a kingfisher's wings flashing past so fast you are not sure if you actually saw or imagined it. Each year, when I buy linen for the season ahead, I can never resist the kingfisher blue linen on the colour cards of our Italian linen mill, Solbiati.

Just the colour of it lifts the spirits, conjuring sunshine, blue skies, the sort of sea colour we dream of and the very beautiful little bird. Shirts, boxer shorts, dressing gowns or pyjamas are stunning for high Summer dressing, or even to brighten a warm overcast day such as ours here in London this evening.

Since we began making T-shirts and Polos two years ago and I first made the Swiss jersey cotton colour choices, I was very happy to see a kingfisher blue in their collection too and love them in both. The cotton has plenty of body so no transparency, extremely soft and we gather great for sport even in the hottest weather.

Cassis and Chilli Linen, a tasteful shirt pairing for men and women. Capturing the timeless style we love ‘A woman in a ...
11/06/2026

Cassis and Chilli Linen, a tasteful shirt pairing for men and women. Capturing the timeless style we love ‘A woman in a man’s shirt’

09/06/2026

Our Cassis Linen, inspired by the deep and rich tones of blackcurrant, bringing a subtle nod to long Summer evenings. Cassis Linen can also be made into fantastic Boxers or Nightwear.

The perfect white shirt must be one of the most important pieces of clothing in any man’s and even many women’s wardrobe...
06/06/2026

The perfect white shirt must be one of the most important pieces of clothing in any man’s and even many women’s wardrobe and one of the most versatile. Even with potentially fewer days in the office and more casual work dressing somehow the white shirt is still by far our most popular shirt and most bridegroom’s choice of wedding shirt. I am always excited when a new white emerges from one of our Swiss or Italian mills as many customers like to try a few weights or weaves in order to find their perfect white, depending on their lifestyle, climate or just personal preferences.

So the perfect white linen shirt must begin with the most beautiful linen of course, in my opinion the Italian is the finest. And then the cut and make whether bespoke or ready to wear, good lining and collar structure as mentioned, small, neat single stitched seams and finished with real iridescent mother of pearl buttons sewn on with lots of thread so you never have to suffer the indignity of a missing button. And to finish your white linen Summer dressing, boxer shorts would be the icing on the wedding cake

We are thrilled to be featured in The Mayfair Times this month, with our SS26 Chocolate Linen made in our timeless Linen...
03/06/2026

We are thrilled to be featured in The Mayfair Times this month, with our SS26 Chocolate Linen made in our timeless Linen Shirt and Linen Trousers we have newly designed and introduced this season. We think our Chocolate Linen pairs wonderfully with our handmade Cotton Cinnamon T-Shirt.

Boiling London weather not only calls for the coolest cottons and linens but beautifully effective air conditioning whic...
27/05/2026

Boiling London weather not only calls for the coolest cottons and linens but beautifully effective air conditioning which we have happily inherited at our Mayfair place and just installed a brand new system in Jermyn Street this morning, to replace a system I inherited 27 years ago when we moved in!

Address

66 Jermyn Street
London
SW1Y6NY

Opening Hours

Monday 9am - 6pm
Tuesday 10am - 6pm
Wednesday 9am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 6pm

Telephone

+442079309980

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