The Goods Agency

The Goods Agency Full service brand agency for the independent eyewear, accessory, lifestyle and goods sectors.

The Goods Agency was born out of a need for a “full service” destination consultancy for the eyewear and subsequent fashion and lifestyle sectors. Inspired by the boom in demand of independent goods, we set about developing a concept agency that provides all the necessary services to deliver full brand success, specifically against corporate competition. Our team and clients are made up of “opinio

n formers” – individuals and brands who lead the way in their market sectors. We deal primarily with the hard to reach “early adopters”, and have the ability to establish a platform of credibility for your brand that inspires consumer desire and wholesale growth, before rolling out communications to a wider mainstream audience.

Strategy and longevity are key to us, and we can offer an economic and, crucially, transparent agency service that feels like an in-house extension of your brand. No overblown retainers, no “promise the world”, no excuses, no hidden fees, bills or expenses, we like to share with our clients. We are a selection of individuals with excellent track records of delivering what is required of us. Our approach means that The Goods Agency and client grow together in unison, and we are ultimately rewarded when you start to see the fruits of our work benefit your business. We have already been the agency, the in-house, the client and the consumer. It is these experiences that qualify us to deliver the services we outline.

OUR SERVICES

• PUBLIC RELATIONS ~ consumer print, online, digital and blogger
• PUBLIC RELATIONS ~ trade and industry publications
• PUBLIC RELATIONS ~ VIP, influencer and celebrity product seeding and brand ambassadors • MARKETING ~ brand messaging and identity
• E-MARKETING ~ brand to consumer direct communications
• WHOLESALE & DISTRIBUTION SERVICE ~ to key fashion and optical channels world-wide
• DISTRIBUTOR & AGENT CONNECTING ~ in global territories
• TRADE SHOW ~ representation and ex*****on
• EVENT MANAGEMENT ~ brand trunk shows, parties and press days
• BRAND SPONSORSHIP ACTIVATION ~ across the consumer demographic
• DESIGN, ART DIRECTION, ADVERTISING & POS
• PHOTOGRAPHY ~ still life, main fashion and print / digital look-book service
• COPY AND EDITORIAL SERVICE
• WEB DESIGN AND MAINTENANCE ~ web site construction and deliverance
• E-COMMERCE CONSULTANCY
• RETAIL SOLUTIONS ~ pop up and stand alone retail consultancy

A match made in California….. 🍇 —— and .la teamed up on a limited edition summer pairing: a bottle of Mellodramatic chil...
27/06/2026

A match made in California….. 🍇
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and .la teamed up on a limited edition summer pairing: a bottle of Mellodramatic chilled red and a matching pair of Ceres sunglasses. 🍷 🕶️
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 for  at Paris Fashion Week Some things are sweeter because they don’t come back. Two flavours, caught mid-pour. Named a...
26/06/2026

for at Paris Fashion Week

Some things are sweeter because they don’t come back.

Two flavours, caught mid-pour. Named after the sweets you already know, Sour Apple and Cherry Cola take the Hydroceras, a frame shaped like liquid held still, and dip it in two new colours.

Created with designer Rolf Ekroth for his Never Change collection, the pair made its debut on Paris Fashion Week at . Hydroceras Sour Apple sets a jelly green face against acid lime temples beneath a part-transparent chrome lens, and Hydroceras Cherry Cola turns near-black cola brown with cherry-pink temples and a smoke-grey lens. Fronts polished to a glow, temples left frosted.

A one-time edition, not to be repeated. Made and hand-finished at the Paloceras MicroFactory in Helsinki, now available only at paloceras.com.

22/06/2026

Artefacts from the Exuva project, avec

Hatching June 25th
On view in Warsaw on June 26th-28th at

Full crew

workshop

Titanium LIGHT by  - the perfect performance shade as our girl  can testify —— wears Jonas from the Titanium LIGHT colle...
05/06/2026

Titanium LIGHT by - the perfect performance shade as our girl can testify
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wears Jonas from the Titanium LIGHT collection.
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 announce further detail expansion——Discover the new A. STORE at Tianmuli, Hangzhou, where A. SOCIETY brings their disti...
30/05/2026

announce further detail expansion
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Discover the new A. STORE at Tianmuli, Hangzhou, where A. SOCIETY brings their distinctive art and music-inspired designs to life. With roots in Hong Kong and a passion for global subcultures, they present handcrafted eyewear that challenges traditional frames with a fresh architectural vision. A. STORE offers an innovative space where creativity meets identity innovation. Come and see the transformation.
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⁠ ⁠

Nouvelle Fiction Sun by  has journeyed from the workshop into the world.A collection of colours ranging from frosted aqu...
15/04/2026

Nouvelle Fiction Sun by has journeyed from the workshop into the world.

A collection of colours ranging from frosted aquas to vivid greens and ripe yellows, with glossy and sandblasted finishes.

Shapes that are serious about how they are made, but light about how they are worn.

Sun lenses that don’t only protect you from light, but let you exist within it.

Ready for a life in the sun?

The collection is now on display at paloceras.com and at select boutiques world wide.

It’s the Formula 1 has been waiting for….the ever stylish Charles LeClerc at the Monaco Masters wearing the “Last Idyll”...
13/04/2026

It’s the Formula 1 has been waiting for….the ever stylish Charles LeClerc at the Monaco Masters wearing the “Last Idyll” sunglass by Franco-Canadian luxury eyewear house - a huge thanks to CC ❤️
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is available from and selected luxury retailers and opticians worldwide-wide.
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The  team round up the best metal sunglasses of Summer 26 featuring .la &  🕶️ ——
25/03/2026

The team round up the best metal sunglasses of Summer 26 featuring .la & 🕶️
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It’s the  effect - mix and blend with  🕶️ ——
24/03/2026

It’s the effect - mix and blend with 🕶️
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It’s STYLE! The Sunday Times Style to be precise, featuring industry favourite glove company  - big ❤️  ——
24/03/2026

It’s STYLE! The Sunday Times Style to be precise, featuring industry favourite glove company - big ❤️
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Address

91 Brick Lane
London
E16HL

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+447740185802

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