Amelie's Follies

Amelie's Follies The highly trained and professional staff at Amelie's Follies offers a lingerie and swimwear fitting service from A to J cup.

Established in November 2003, Amélie’s Follies offers a bra and swimwear fitting service from A to J cup (Size 8 to 20 UK). Our highly trained staff is always on hand to advise you on the best suited underwear for your size and shape, but also lifestyle. We also take the drama out of swimwear shopping with our wide selection of swimsuits and bikinis available all year round and completed by an ecl

ectic selection of beach dresses and cover ups, beach bags and sunhats. We also stock hosiery, silk and cotton nightwear. We strive to bring you the best in lingerie and swimwear out there, so the brands available in our boutique are constantly renewed but here is a list of our most trusted suppliers:
Marie Jo Haute Lingerie and Marie Jo L’Aventure
Prima Donna, Prima Donna Twist and Prima Donna Swim
Aubade Lingerie, Aubade Nightwear and Aubade Swimwear
Empreinte Lingerie and Empreinte Swimwear
Mimi Holliday
Andres Sarda lingerie and Andres Sarda Swimwear
Princesses Tam Tam Lingerie, Prinesses Tam Tam Nightwear and Princesses Tam Tam Swimwear
Anita Nursing bras
Vivis Nightwear
Julianne Boutique
Jets by Jessica Allen
Maryan Mehlhorn
Moontide
Miraclesuit Swimwear and Shapewear
Vevie
Asceno
Beach Candy
MyaBlueBeach and MyaBlueLuxe
Star Mela
Ravinala Handbags
Varley
Wolford Hosiery and Wolford Shapewear

17/03/2026

A quick tour of the new swim.
Easter break is fast approaching, and we already have 80% of our swim collections in.
So, if you like lots of choice, feel you only like certain colors, consider yourself a 'difficult' customer, why not come early and choose your new swim when we have the most choice? 💗💗

16/03/2026

The Easter break will be here faster than you think. Plenty of new bikinis and swimsuits in the boutique if you are escaping to the sun soon💗💗

A couple of days left...
13/03/2026

A couple of days left...

Why not give the gift of comfortable, well fitted bras this Mother's Day?We all know mums put everyone else first, they ...
10/03/2026

Why not give the gift of comfortable, well fitted bras this Mother's Day?
We all know mums put everyone else first, they deserve some self-care.
How often do we see mums who haven't had a bra fitting since they gave birth? Way too often. Sometimes it's been years, multiple children.
A good comfortable bra shouldn't be a luxury for anyone, let alone someone who takes care of us all.
Why not treat her to a bra fitting or a gift voucher this year? Give her some ME time that she can enjoy for a long time after. A good bra is the gift that keeps on giving 💗💗

10/03/2026

The Avero window in more details...sorry about the reflexion, I know the black side doesn't come up very clearly... but you can see more details in our story 🌸🌸

Avero is 30 years old this year. Better known as the daisy strap bra, it's been a favourite in the boutique since we ope...
09/03/2026

Avero is 30 years old this year. Better known as the daisy strap bra, it's been a favourite in the boutique since we opened in 2003.
Two new ranges have been released this year to celebrate this milestone. Available for a limited time only Daisy, a black version with tiny daisy straps, and Avero in natural with yellow centres 🌸🌸
Also available 2 new tops: one vest with daisy straps and one sheer crop of soft tulle embroidered with tiny flowers, perfect to layer over a bra or a vest top 🌸🌸

21/02/2026

Have you booked your summer holidays yet?
New swimwear is arriving weekly...come and try for yourself 💗💗

19/02/2026

Change of colours...trying to brighten a grey day with some brights 💗💗

03/02/2026

First new week, new window of the year...a little rushed...I blame the wind and rain! 💗💗

Last chance to get a bargain. You snooze, you lose 💗💗
30/01/2026

Last chance to get a bargain. You snooze, you lose 💗💗

Only 3 days left 💗💗
28/01/2026

Only 3 days left 💗💗

Address

34 Webb's Road
London
SW116SF

Opening Hours

Monday 10am - 5:30pm
Tuesday 10am - 5:30pm
Wednesday 10am - 5:30pm
Thursday 10am - 5:30pm
Friday 10am - 5:30pm
Saturday 10am - 5:30pm
Sunday 11am - 4pm

Website

Alerts

Be the first to know and let us send you an email when Amelie's Follies posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Amelie's Follies:

Shortcuts

Share

Category