Gudrun Sjödén English

Gudrun Sjödén English Gudrun Sjödén www.gudrunsjoden.com creates clothes and home textiles in a unique style. Sustainable style with an emphasis on Scandinavian design.

“I want to spread a little happiness and make everyday life a bit more beautiful. To me, creating clothes is all about adding colour and creating shape around a personality.”

Gudrun Sjödén creates fashion and home textiles in completely unique designs. It’s about design with individual expression in colour, form and exciting mixtures of patterns. Functional, timeless styles in nature’s own materi

als that can be mixed and matched in the short and long term, designed to suit women of all ages, shapes and sizes. Follow us here on Facebook to get all our latest news.

26/03/2026

French quarters meet Indian colour… and suddenly, we’re in Pondicherry 🌼🌈 Block-printed florals, turquoise boats, vibrant street life and effortless layering – our Summer 2026 collection is a journey through colour, pattern and unexpected encounters. Will you join us?

Colours, patterns and craftsmanship—layer by layer 🌼A summer where every detail shines
25/03/2026

Colours, patterns and craftsmanship—layer by layer 🌼
A summer where every detail shines

We’re back with an Instagram live from our colourful store in New York! Lorrie and her team will be showing and talking ...
23/03/2026

We’re back with an Instagram live from our colourful store in New York! Lorrie and her team will be showing and talking about our vibrant SUMMER collection🌸
Watch it here: https://bit.ly/4lTujaj😍

Mark your calendars: new collection launch in store 🌼 Join us Saturday 28 March as we unveil our sunny summer collection...
20/03/2026

Mark your calendars: new collection launch in store 🌼

Join us Saturday 28 March as we unveil our sunny summer collection filled with handicraft details. We're excited for to lead our creative table. Guided by Tess, you'll explore the traditional art of Indian block printing in this relaxed, hands-on workshop. With beautifully hand-carved wooden blocks, you'll print your own floral and foliage designs onto fabric or handmade paper.
No experience needed, just come along and enjoy creating something unique to take home. All materials included: Blocks, fabric item, paint, and protective fabric aprons. Drinks and nibbles served ☕️

When: Saturday 28 March, all day celebrations. Workshop runs noon -2pm, first come first served.
Where: Gudrun Sjödén, 65 - 67 Monmouth Street, London WC2H 9DG

Japan is also known as Nippon — a name that translates as “the origin of the sun.” Fittingly, the sun has long been a sy...
19/03/2026

Japan is also known as Nippon — a name that translates as “the origin of the sun.” Fittingly, the sun has long been a symbol of energy, life and new beginnings. In our spring extra collection, our designer Emma explores the sun in different ways: rays meeting in a bold graphic pattern, a calm sunrise at the horizon, and an embroidered sunflower turning gently towards the light. Black is paired with vibrant shades of yellow, green and orange — contrasts that let the shapes and symbols shine through, like little flashes of sunlight in textile form. Simply put — our own tribute to the light, and a small reminder that it always finds its way back ☀️💚

13/03/2026

We love having colourful neighbours. Have you spotted Grosvenor Prints on the street behind us? Their vibrant exterior is hard to miss.

Sometimes we can’t resist matching our outfits to it. Claire picked the Fernanda cardigan because the yellow is almost an exact match to the paint shade.

When making garments, the cutting process can sometimes result in left over scraps of fabric. With this collection, we s...
10/03/2026

When making garments, the cutting process can sometimes result in left over scraps of fabric. With this collection, we set out to use the whole textile. The result? Stripes that never quite repeat – each garment finding its own expression. A way of making the most of the fabric already in the process. And, at the same time, creating something lively, striped and a little unexpected. No two stripes are the same. Which one will you choose? 🌈

10/03/2026

Thank you to everyone who joined us on Saturday to celebrate Women’s Day and Lucky Day. We spent the afternoon decorating delicious rhubarb and orange cupcakes with beetroot frosting and edible flowers—and may have also indulged in a few dark chocolate hens. A big thank you to , who always creates the most wonderful workshops for us. We hope you had as much fun as we did! 🐣

06/03/2026

Spend a calm spring afternoon with knitter as she wanders through her local park in Lisbon. There’s nothing quite like soaking up the spring sunshine while enjoying a slow, relaxing moment with some knitting. 🌿🧶☀️

05/03/2026

It’s that time again! 🎉 Our much-loved Lucky Days have returned – this year inspired by the Chinese zodiac. We’re stepping into the Year of the Fire Horse, said to bring energy, momentum and fresh possibilities 💫To celebrate, we’re introducing the Agda tunic in soft jersey, scattered with playful hens and designed by Gudrun herself. And if you’re passing by one of our shops, a few extra little surprises will be waiting for you.

Discover everything happening during Gudrun’s Lucky Days: https://www.gudrunsjoden.com/

"Last year I attended a wedding in northern India. I have never experienced anything quite like it! Such joy in colour, ...
04/03/2026

"Last year I attended a wedding in northern India. I have never experienced anything quite like it! Such joy in colour, and such glitter in gold and silver. I carried that inspiration into the Saloni dress, adorning it with embroidered mirrors and a richly stitched yoke, and letting it shimmer in step with the Sunita bag,” Gudrun says of how her part of the Spring Extra Collection came to life.

What is the most festive occasion you’ve ever experienced? 🥳

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65-67 Monmouth Street
London
WC2H 9DG

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