The Design Laboratory

The Design Laboratory We are a multidisciplinary design studio based in London. Always making. Always curious. We tell sto

The Design Laboratory is an integrated, cross-disciplinary design and innovation consultancy delivering branding, fashion, product and digital services.

We collaborated with Steven Noble – a master engraver and illustrator, known for his intricate linework and heritage-dri...
23/04/2026

We collaborated with Steven Noble – a master engraver and illustrator, known for his intricate linework and heritage-driven style, with work spanning the iconic Kraken Rum labels to the official emblem of The White House.

For Caviar Dreams, we commissioned a series of bespoke illustrations exploring the cultural lineage of caviar through iconic figures – each brought to life with a subtle irreverence.

A first look, for now.

🔗 caviardreamsbook.com

Credits:
Author:
Executive Producer:
Design:
Illustrations:

See the website for a full list of collaborators.

Caviar Dreams – now live!A new digital experience for Petra Higby of The Caviar Co., offering a first glimpse into a pro...
26/03/2026

Caviar Dreams – now live!

A new digital experience for Petra Higby of The Caviar Co., offering a first glimpse into a project that redefines caviar through culture, craft, and contemporary design – shifting it from exclusive to experiential.

The website acts as a preview of the upcoming book – an immersive, editorial world shaped by rhythm, softness, and restraint.

🔗 caviardreamsbook.com

Credits:
Author:
Executive Producer:
Design:
Illustrations:

See the website for a full list of collaborators.

A recent identity for Welthaus Group, built around its three specialist areas. Three forward-moving forms represent the ...
05/03/2026

A recent identity for Welthaus Group, built around its three specialist areas. Three forward-moving forms represent the sectors, evoking motion and progress.

We created the identity for Data Inspired Living inspired by nature’s patterns, symmetries, spirals, tessellations and r...
26/02/2026

We created the identity for Data Inspired Living inspired by nature’s patterns, symmetries, spirals, tessellations and repetition. Revealing the subtle shifts in everyday rhythms, transforming data into insight that supports happier, healthier living.

We’re excited to share the work we’ve created for , a full brand identity and packaging system developed from the groun...
19/02/2026

We’re excited to share the work we’ve created for , a full brand identity and packaging system developed from the ground up. It’s been a pleasure shaping every detail and watching the brand begin to come to life.





12/02/2026

Another 3D printed logo, this time made for

19/01/2026

We are late but we still did it! Here is the designlaboratory* 2025 recap! We had an amazing year and we hope you did to! May 2026 follow the same path!

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